• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Instagram boss Adam Mosseri rates Android better than Apple’s iOS in a Threads ‘hot take’

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
July 24, 2023, 11:51 AM ET
His controversial comments come as  Threads' traffic is down 70% from its peak.
His controversial comments come as Threads' traffic is down 70% from its peak.Drew Angerer—Getty Images

Ever since smartphones rose to prominence, there has been fierce debate over whether Android or iOS devices are superior—and Instagram head Adam Mosseri is apparently now in camp Android.

Recommended Video

It all started when the tech influencer Marques Brownlee, or MKBHD, took to Threads to ask for people’s “best tech hot takes.”

“Android’s now better than iOS,” Mosseri bluntly responded. 

Although his use of the word “now” suggests that iOS was once the better operating system in his eyes, he didn’t expand on why Android has taken the lead in his esteem. 

Coins2Day has contacted Meta for further comment.

Either way, the tech leader’s opinion has gathered a lot of attention—which, given Threads’ need for engagement, was perhaps a motive behind the comment. 

With over 3,500 likes, Mosseri’s response was the post’s most-liked response and drew over 500 further comments filled with users defending their preferred device. 

Why Mosseri may take sides

The Android/iOS war isn’t the first unusual topic for Mosseri to weigh in on.

He’s been very active on Threads since its launch and has been responding to users’ existential questions on everything from whether actors are paid fairly to whether employers should call their staff “family.”

Mosseri—who was made head of Instagram following the resignation of the app’s founders in 2018, six years after Mark Zuckerberg bought it for $1 billion—has been placed in charge of Meta’s new darling, Threads.

Despite its record-breaking debut, active daily users on the app continue to drop and traffic is now down 70% from its peak two weeks ago.

So some are skeptical that his controversial comments are a “publicity stunt” to ramp up engagement, or are based on iOS’ strict third-party policies being a pain for his employer.

Since Apple pushed its privacy framework, App Tracking Transparency, social media platforms that rely on tracking for targeted ads, like Meta, have gotten stung and experienced a share price slump.

“You are saying this bullsh*t because you can track users on Android,” one user responded to Mosseri. Meanwhile, another added, “Yeah cause Apple like privacy so you can’t make as much money.”

Which is better: iOS or Android? 

Which operating system is best depends largely on who you’re asking and where they live.

Android is the most popular operating system worldwide, but iOS reigns supreme in the U.S. And the U.K.

As of the first quarter of 2023, Apple held an estimated 52% U.S. Smartphone market share, with Samsung the runner-up at 27%.

Similarly in Britain, Apple made up over 50% of the country’s mobile phone sales by July 2022, compared to 30% for Samsung and just under 5% for Huawei.

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Coins2Day, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.