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Exclusive: Serial entrepreneur Sukhinder Singh Cassidy sells her third startup, theBoardlist, to rival boards platform

By
Emma Hinchliffe
Emma Hinchliffe
and
Joey Abrams
Joey Abrams
By
Emma Hinchliffe
Emma Hinchliffe
and
Joey Abrams
Joey Abrams
August 31, 2023, 8:43 AM ET
Singh Cassidy, founder of theBoardlist, speaks during a fireside chat at the GeekWire Summit in Seattle, Wash., U.S., on Oct. 11, 2017.
Sukhinder Singh Cassidy has sold the director candidate platform she founded eight years ago. Daniel Berman—Bloomberg/Getty Images

Good morning, Broadsheet readers! Heather Manchin and her father are starting a new project for centrist politics, Indeed is offering relocation money for transgender employees, and theBoardlist has a new owner. Have a thoughtful Thursday.

– On board. Eight years ago, Sukhinder Singh Cassidy founded theBoardlist. The board candidate discovery platform helps board-ready executives find their first seats and helps companies find diverse board talent.

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It was Singh Cassidy’s third time as a founder (she’d previously founded a video shopping platform and a financial data platform), this time around with a business model that supported a social mission. She’s gone on to serve as president of StubHub and now CEO of the accounting software business Xero, while staying on as theBoardlist’s chair.

Today, Coins2Day is the first to report, Singh Cassidy and her executive team have sold theBoardlist for an undisclosed sum to a new owner: the board platform BoardProspects.

BoardProspects complements theBoardlist in several ways, Singh Cassidy says. Based on the East Coast, BoardProspects mainly connects public company board members; about 70% of West Coast-based Boardlist’s opportunities are at private companies. TheBoardlist has a much larger membership of 48,000 as a freemium platform compared to its new owner’s $500 annual paid service serving 5,500 members. BoardProspects has a stronger infrastructure for connecting board members with each other, not just with board opportunities. Both platforms offer corporate search services.

Sukhinder Singh Cassidy, founder of theBoardlist.
Courtesy of theBoardlist

The board space has been fragmented, Singh Cassidy says, and she hopes a merger helps create a more cohesive experience for board candidates. “I want us to consolidate so we can continue to get bigger and provide the premium platform for discovery and governance for all types of board members,” she says.

When Singh Cassidy founded theBoardlist in 2015, diverse boards were still far from the norm. Since then, the issue has been legislated and later overturned—but the impact of California’s diverse boards mandate and Goldman Sachs’ policy requiring companies it takes public to have a diverse director has been lasting. Today, 32% of S&P 500 directors are women and 22% are non-white. All-male, all-white public boards in the U.S. Are a rarity.

Even as the cultural climate shifts—with ESG a new bogeyman in GOP politics and affirmative action lawsuits targeting corporate diversity programs—Singh Cassidy believes board diversity has a unique staying power thanks to natural turnover.

As a founder, Singh Cassidy says she’s looking forward to a fresh era for theBoardlist. “It feels like both relief and the beginning of a new chapter” after eight years, she says. “It takes a long time to build great companies. Some of the most interesting companies get interesting in year 10 or 15.”

Emma Hinchliffe
[email protected]
@_emmahinchliffe

The Broadsheet is Coins2Day’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Joseph Abrams. Subscribe here.

ALSO IN THE HEADLINES

- Manchins in the middle.Heather Manchin, the former Mylan CEO who was the first woman to run a Coins2Day 500 pharmaceutical company, is leading a new project with her father Sen. Joe Manchin (D-W.Va.) To advance centrist politics. The $100 million project, which Heather Manchin registered under the name Americans Together, is described as an avenue to give “the politically homeless a voice.”Wall Street Journal

- Benefits indeed.Job platform Indeed has started offering $10,000 to transgender employees, or employees with transgender children, so they can relocate to places where they feel more comfortable. The policy comes in the wake of state laws that limit the availability of gender affirming-care. Bloomberg

- Professor pay parity.A group of female professors from Vassar College have sued the school for allegedly paying female professors less than their male coworkers while subjecting them to sluggish promotion paths. The women, seeking class action status, are asking for back pay from 2015 for all female full professors who worked during that time as well as a revised promotion system. Vassar has yet to comment on the lawsuit. Washington Post

- Off the record.An ongoing lawsuit against Under Armour founder Kevin Plank has unearthed new details surrounding his controversial relationship with MSNBC anchor Stephanie Ruhle. According to new court documents, Plank asked Ruhle, then a BloombergTV anchor, to help change the narrative around Under Armour after a 2016 report from Morgan Stanley found that sales were poor.Coins2Day

- Slow and steady.New research studies have found that female surgeons leave patients with fewer postoperative complications than male counterparts. One of the study’s authors believes it has less to do with technical skill and more to do with listening and working slowly.Guardian

MOVERS AND SHAKERS:  The National Park Foundation appointed Juliet Gilliam as vice president of media an entertainment partnerships. Eventbrite named Lisa Prescott as senior vice president of design and brand user research.

ON MY RADAR

For women with money issues, an ADHD diagnosis can be revelatory New York Times

The Alix Earle effect Elle

All eyes on Lily Gladstone Vulture

PARTING WORDS

"The best thing that I could do is just work as hard as I possibly could to get to a point where I had earned the benefit of the doubt."

—Rep. Alexandra Ocasio-Cortex (D-NY) on facing judgement and doubt as a freshly-elected woman of color in 2019

This is the web version of The Broadsheet, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.

About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
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Emma Hinchliffe is Coins2Day’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Coins2Day, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Coins2Day’s daily missive for and about the women leading the business world.

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Joey Abrams
By Joey AbramsAssociate Production Editor

Joey Abrams is the associate production editor at Coins2Day.

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