• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Healthweight-loss and diet control industry

Weight loss drugs are such big sellers now that Ozempic’s maker has overtaken LVMH as Europe’s most valuable company

By
Jonas Ekblom
Jonas Ekblom
,
Marthe Fourcade
Marthe Fourcade
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Jonas Ekblom
Jonas Ekblom
,
Marthe Fourcade
Marthe Fourcade
and
Bloomberg
Bloomberg
Down Arrow Button Icon
September 1, 2023, 12:55 PM ET
Lars Fruergaard Jorgensen, chief executive officer Novo Nordisk.
Lars Fruergaard Jorgensen, chief executive officer Novo Nordisk.Carsten Snejbjerg/Bloomberg via Getty Images

Danish drugmaker Novo Nordisk on Friday surpassed French luxury powerhouse LVMH to become Europe’s most valuable company, buoyed by demand for its blockbuster obesity medicines.

Recommended Video

Novo shares rose 2.1% in Copenhagen, boosting its market capitalization to the equivalent of almost $425 billion. LVMH fell 0.8% in Paris, valuing the company at about $420 billion. It was only this year that the French luxury conglomerate passed the milestone of becoming Europe’s first company with a market value exceeding $500 billion, only for the stock to slip back since.

The success of Novo’s Wegovy and Ozempic injectable drugs has sparked something of a gold rush in the pharmaceutical industry and some analysts predict such treatments could become among the best-selling medicines ever. About 40 companies are chasing after Novo for a share of the market, led by Eli Lilly & Co., which expects to get US approval this year to use its Mounjaro diabetes drug to treat obesity.

Behind the rapid emergence of the Novo drugs is the GLP-1 agonist, a molecule initially identified to help people with diabetes regulate their blood sugar, but whose appetite-suppressing effects were quickly found to also help people lose weight. The drugs have since become so popular that regulators around the world have raised alarm that Ozempic may not reach diabetics who depend on the injection.

Because of this, GLP-1 drugs may become the victims to their own success. On Aug. 23, regulators in Novo’s native Denmark proposed limits on subsidies for GLP-1 treatments.

Novo’s stock has more than quadrupled since the end of 2018, overtaking other European behemoths like Nestle SA, as well as pharmaceutical rivals Roche Holding AG and Novartis AG. The latest boost came in August when a landmark trial showed that Wegovy cuts the risk of heart disease by a fifth. The study may broaden access further by aiding Novo in reimbursement discussions with insurers who might otherwise balk at Wegovy’s cost.

Also in August, the Danish company raised its profit and sales outlook for the year, citing growth fueled by demand for Wegovy and Ozempic.

With the global market for obesity treatments expected to explode in the coming decade, Novo and Eli Lilly were in July tipped by Citigroup Inc. Analysts to dominate what they described as a “structural duopoly.”

Still, it’s not all smooth sailing. Novo has also said the supply of Wegovy will continue to be restricted in the US as the drugmaker struggles to expand production. Reuters reported Aug. 23 that Novo hired US-based Thermo Fisher Scientific Inc. As its second contract manufacturer of the drug.

On Friday, Novo Chief Executive Officer Lars Fruergaard Jorgensen told Bloomberg TV that his company is “basically selling everything we can produce and when it comes to manufacturing, we’re ramping up significantly as we speak.”

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Jonas Ekblom
See full bioRight Arrow Button Icon
By Marthe Fourcade
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.