• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CompaniesTesla

‘Competitive is a code word for race to the bottom’: UAW boss says Big 3 can pay up after earning a quarter of a trillion in profits over the past decade

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
September 18, 2023, 12:25 PM ET
UAW president Shawn Fain
UAW president Shawn Fain is out to prove union membership offers a better life.Bill Pugliano—Getty Images

Union leader Shawn Fain has a message for Elon Musk: after the United Auto Workers (UAW) secure a historic pay hike for staff at Detroit’s Big 3, he’s coming for Tesla next.

Recommended Video

Before workers had downed their tools at General Motors, Ford and Stellantis last Friday, many pundits and publications—Coins2Dayincluded— crowned Musk, a staunch union-opponent, the apparent winner of the strike. 

Without higher UAW wages to worry about, Musk’s unit labor costs would become even more competitive—potentially even expanding his already dominant 60% stake in electric vehicle sales in the U.S. Market.

Speaking to CBS news program Face The Nation, Fain dismissed claims his demands for 40% more pay over four years would push companies like Ford out of business.

“Competitive is a code word for race to the bottom,” he said on Sunday. “We have to bargain a good contract and then we’re going to go organize these places, and bring these workers in so they get their fair share.”

Prior to last week, the UAW had never called for a strike at all three incumbent U.S. Carmakers, preferring to single out and make only one an example in the hopes of improving conditions for its members across all three. 

By going toe-to-toe with the trio at the same time, the union may be expressing a wish to convince non-unionized plant workers that the group truly has the power to improve their lives.

“Workers in this country gotta decide if they want a better life for themselves instead of scraping to get by paycheck to paycheck while everybody else walks away with the loot,” Fain said. “People join the UAW because we set the standard. People join unions because it’s a better way of life.”

The pandemic and chip crisis helped industry profits

Workers at Tesla—which couldn’t be reached by Coins2Day for comment—could be receptive to organizing now that the company’s shares, long an effective incentive, have effectively flatlined over the past two years.

And after four years during which the UAW claims CEO pay at the Big 3 soared 40%, Fain feels the time has come to reward employees with the same deal.

“The membership is fed up with falling behind,” he told the program. “Especially this past decade, the wealthiest time in the history of these companies, there is no excuse. These companies have made a quarter of a trillion dollars in the last ten years.” 

In 2019, the last time its members downed tools, shopfloor workers ended up with just a 6% total raise in base pay at GM excluding one-time bonuses.

What followed in the past two years was soaring inflation, leaving its members worse off. 

By comparison, automakers raked in the profits as forced pandemic shutdowns and chip shortages drove prices for new and used vehicles higher. Meanwhile manufacturers’ own labor costs decreased as fewer cars needed to be built.

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Coins2Day, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.