• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipCareers

Verizon’s CEO has been ranking his mood from 1 to 10 every day since 2009 to get him into the right mindset to do his job

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
September 25, 2023, 10:25 AM ET
Verizon CEO Hans Vestberg visits "Mornings With Maria" at Fox Business Network Studios on December 04, 2019 in New York City.
Verizon CEO Hans Vestberg, pictured in 2019, said he tracks his mood every day to make sure he brings the right energy to work.John Lamparski—Getty Images

CEOs might not always realize—or care—how their mood impacts their workforce, but for Verizon boss Hans Vestberg, taking a little time each morning to come to grips with how he’s feeling has become a vital component of leadership success.

Recommended Video

Speaking at Fast Company’s Innovation Festival in New York last week, the Swedish-born telco CEO stressed the importance of self-reflection for business leaders.

“If you want to lead other people, you need to start with yourself,” he said during an onstage discussion with Mansueto Ventures CEO Stephanie Mehta.

To achieve that, Vestberg implemented an unusual tactic into his morning routine: rating his state of mind on the previous day from 1 to 10, to help himself find the “right mood and energy” for the day ahead.

According to Vestberg, the sweet spot is a score between three and seven.

A one or two means he was not in the right headspace to collaborate a day earlier, and therefore should try to “stay in his office” and work alone during the coming day, he explained.

Meanwhile, anything above eight means he has “so much energy that people get tired of me” and he is so overexcited that he could actually drain his coworkers instead of engaging them.

The ritual, which Vestberg said “brings out the strength in my leadership,” is something he’s been doing “every day” since 2009, when he was appointed chief executive of Swedish telecoms firm Ericsson. He’s been recording his mood ranking in a spreadsheet for all that time.

Vestberg, who was appointed Verizon’s CEO in 2018 and chairman in 2019, also tracks how he spends his time at work every day to ensure he’s focused on the most essential issues Verizon has to deal with.

He regularly shares the data with Verizon’s top executives to encourage them to reflect on how well they’re spending their own time during the working day, he revealed.

Vestberg’s ‘boss contract’

As well as looking inward on a daily basis, Vestberg told Mehta at last week’s conference that he created a “boss contract” when he took the reins at Verizon.

He used the so-called contract, a white paper he shared with the company’s board of directors, to outline his vision for the firm under his leadership.

In his first managerial job at Ericsson, he shared a memo with his supervisor that spelled out five goals, representing a “contract” with his boss wherein he outlined the value he would bring to the role.

This proactive approach provides him with valuable insights into the company’s operations, fosters meaningful relationships, and encourages open dialogue with his subordinates.

CEOs working on their mental well-being

Vestberg isn’t the only big-name CEO who utilizes techniques designed to enhance his mental well-being in order to better himself as a leader.

Earlier this year, Novartis chief Vas Narasimhan told CNBC affiliate network CNBC-TV18 that he took time for mindfulness to bolster his decision-making capabilities.

“Learning about meditation and exercises, like yoga and pranayama, looking inside yourself to find an inner peace, allows you then to be courageous, because in a lot of ways, [you have a sense of] psychological security you build inside your own mind,” he said.

Meanwhile, former LinkedIn CEO Jeff Weiner once revealed that he scheduled between 90 minutes and two hours of “nothing” every day.

“It’s a system I developed over the last several years in response to a schedule that was becoming so jammed with back-to-back meetings that I had little time left to process what was going on around me or just think,” he wrote in a LinkedIn post. “The buffer [period] is the best investment you can make in yourself and the single most important productivity tool I use.”

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
12 hours ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
1 day ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
2 days ago
placeholder alt text
Big Tech
Microsoft’s $440 billion wipeout, and investors angry about OpenAI’s debt, explained
By Eva RoytburgJanuary 29, 2026
2 days ago
placeholder alt text
Asia
Trump’s Greenland play comes with Russia and China running circles around the US in the Arctic as expert sees ‘big game of catch-up’
By Tristan BoveJanuary 30, 2026
1 day ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
3 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

Startups & VentureVenture Capital
Silicon Valley legend Kleiner Perkins was written off. Then an unlikely VC showed up
By Allie GarfinkleJanuary 31, 2026
31 minutes ago
AIData Security
Moltbook, a social network where AI agents hang together, may be ‘the most interesting place on the internet right now’
By Jason MaJanuary 31, 2026
2 hours ago
texas A&M
PoliticsColleges and Universities
Conservative cancel culture clashes with college and social media at Texas A&M to bring curtain down on women’s and gender studies
By Juan A. Lozano and The Associated PressJanuary 31, 2026
4 hours ago
Future of WorkAutos
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: ‘We are in trouble in our country’
By Marco Quiroz-GutierrezJanuary 31, 2026
4 hours ago
Photo of Alexis Ohanian
SuccessFounders
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was ‘gonna invent a career.’ He founded Reddit
By Preston ForeJanuary 31, 2026
4 hours ago
north carolina
North Americamigration
North Carolina emerges as the affordable millennial destination as Florida fades and Texans trickle out
By Mike Schneider and The Associated PressJanuary 31, 2026
5 hours ago