Good morning.
How do you train to be CEO? Laxman Narasimhan, CEO of Starbucks since last October, took an unusual crash course. Working with his predecessor Howard Schultz and board chair Mellody Hobson, he designed a six-month “immersion” to learn life as a barista.
“The idea was to really immerse myself in the business, understand the culture, understand it from a partner’s lens, and also get really good at coffee, which I love drinking…I became a certified barista, working in stores across the U.S., working in stores in Europe, in Mexico, as well as in China and Japan. And it gave me a real lens into what it meant to be a partner at the company.”
“Somebody asked me this question, ‘Why was your training six months long?’ And I said: ‘That’s a very Western way of phrasing the question, right? Because if you were Eastern, you would ask the question: why was it only six months?’ I learned a lot. I think it was a really good push from both Howard and Mellody that I would do that.”
Narasimhan told Michal Lev-Ram and me on this week’s Leadership Next podcast that what he learned from his immersion that Starbucks’ purpose, ultimately, is to provide human connection. I pushed Narasimhan on the connection point, having became a Starbucks regular during the pandemic because of convenience. I can order my drink in advance and have it waiting for me when I arrive. But that convenience has also given the stores more of the feel of a factory, and less of a place for human connection.
“The pandemic did, in fact, have quite an impact on consumers, and an impact on Starbucks. We’re still working our way through it…We need to do better. Having said that, that moment of interaction, even in a drive-thru, where you are speaking with a barista, is a moment of connection.”
We asked Narasimhan how he felt about his business in China, at a time of tension between China and the West. His response:
“China is ten percent of our business and growing. We are opening a store there every nine hours…We have a real belief in the long-term potential of our business in China. We believe we are building bridges, over coffee.”
If you are wondering, Narasimhan’s coffee drink of choice is a Doppio Espresso Macchiato. And he doesn’t drink after 2:00 p.m. You can listen to the full podcast on Apple or Spotify. Other news below.
Alan Murray
@alansmurray
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This edition of CEO Daily was curated by Nicholas Gordon.
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