• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadershipwork-life balance

TIAA CEO says ‘work-life balance is a lie,’ so she treats her time like a diversified portfolio: ‘Sometimes you have to short the stock’

Trey Williams
By
Trey Williams
Trey Williams
Down Arrow Button Icon
Trey Williams
By
Trey Williams
Trey Williams
Down Arrow Button Icon
October 20, 2023, 8:00 AM ET
Thasunda Brown Duckett, president and CEO of TIAA
Thasunda Brown Duckett, president and CEO of TIAAJeenah Moon—Bloomberg/Getty Images

“Work-life balance is a lie,” according to Thasunda Brown Duckett, president and CEO of financial services company TIAA and just one of two Black women CEOs in the Coins2Day 500. 

Recommended Video

The pandemic sparked a greater awareness of and increased calls for a seemingly unattainable work-life balance, resulting in cross-industry acceptance of flexible work models and, in some instances, quiet quitting or the pursuit of a “soft life.” But in the executive ranks, attaining work-life balance still seems to be outside leaders’ grasp.

“I remember the days where I get up in the morning, and I don’t see my kids. I get home at night, and I don’t see my kids, because I do work hard. I feel like I’m catching an L because that didn’t reconcile,” Duckett told Coins2Day  CEO Alan Murray during Columbia Journalism School’s Knight-Bagehot gala on Tuesday.

Rather than chasing the ever-illusive work-life balance, Duckett said she has shifted her mindset and approaches life like a diversified portfolio. She urged attendees to list everything that matters to them, sharing that her list includes her roles as an executive, philanthropist, daughter, mother, wife, sister, and friend. She allocates her time among these disparate functions.

“The reality is you do not have 110%, so tell the truth. I only have 100%,” Duckett said. “The reality is my children do not get 100% of me. Tell the truth; they probably get about 30%.

“Because I told the truth that my kids only get about 30%, I am a much more present mother,” she continued. “I give them 100% of my time within that 30%.” 

Keeping with her investment metaphor, Duckett said this perspective shift allows her to “respond to market volatility” and recalibrate her portfolio. “Sometimes you have to short the stock.”

Duckett noted that her brother suddenly died last year, forcing her to increase the time allocated to her parents and decrease it for friends. And given the increased demands placed on leaders today, she’s also raised the time allocated to her CEO and philanthropist roles.

Duckett isn’t the only CEO who’s spoken candidly about the tension between their personal and professional lives.Starbucks CEO Laxman Narasimhan recently told Coins2Day that after 6 p.m., “it’s got to be a pretty high bar to keep me away from my family,” adding that he schedules about 150 to 250 minutes of exercise each week.

As for Duckett, she told audience members: “If you live your life like a diversified portfolio, everything that matters to you is in there.

“In any given market or season, I may not be a great mom because I’m here and not at home, but over time, I’m a really good mom.”

Duckett admitted there are times when she doesn’t feel like the best executive, but in the long run, the CEO said, she believes she’s an effective leader.

“If you live your life like a diversified portfolio, over time, you will outperform this thing called life,” she said before repeating her conviction that work-life balance is a lie. “But you can live a joyful life.”

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Trey Williams
By Trey Williams
Twitter icon
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
16 hours ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
23 hours ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

MagazineSamsung
How Samsung’s first-ever chief design officer is reinventing the electronics giant for the AI age
By Nicholas GordonJanuary 28, 2026
8 hours ago
Lebron James holds the U.S. flag and waves on a boat.
SuccessOlympics
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire’s $100 million gift
By Jacqueline MunisJanuary 28, 2026
10 hours ago
C-SuiteCEO salaries and executive compensation
Here’s who topped the Coins2Day 500 in CEO pay last year—from Goldman’s David Solomon to Disney’s Bob Iger
By Marco Quiroz-GutierrezJanuary 28, 2026
11 hours ago
Real EstateHousing
Trump now says he’s actually not ‘a huge fan’ of letting Americans tap their 401(k)s to use for a down payment
By Courtney Vinopal and HR BrewJanuary 28, 2026
11 hours ago
belichick
CommentarySports
Football snubs Bill Belichick, one of its greatest ever coaches—showing how his unapologetic leadership style came with a cost
By Nick LichtenbergJanuary 28, 2026
12 hours ago
NewslettersCIO Intelligence
How CIOs and CHROs are working together to reimagine work as AI tools proliferate
By John KellJanuary 28, 2026
12 hours ago