• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGeneral Motors

GM’s Cruise self-driving unit is recalling all its cars to update software after one dragged a San Francisco pedestrian

By
Tom Krisher
Tom Krisher
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Tom Krisher
Tom Krisher
and
The Associated Press
The Associated Press
Down Arrow Button Icon
November 8, 2023, 7:57 AM ET
GM said in documents posted by U.S. safety regulators on Nov. 8, 2023, that with the updated software, Cruise vehicles will now remain stationary in similar cases.
GM said in documents posted by U.S. safety regulators on Nov. 8, 2023, that with the updated software, Cruise vehicles will now remain stationary in similar cases. Paul Sancya—AP

General Motors’ Cruise autonomous vehicle unit is recalling all 950 of its cars to update software after one of them dragged a pedestrian to the side of a San Francisco street in early October.

Recommended Video

The company said in documents posted by U.S. Safety regulators on Wednesday that with the updated software, Cruise vehicles will remain stationary should a similar incident occur in the future.

The Oct. 2 crash prompted Cruise to suspend driverless operations nationwide after California regulators found that its cars posed a danger to public safety. The state’s Department of Motor Vehicles revoked the license for Cruise, which was transporting passengers without human drivers throughout San Francisco.

In the crash, another vehicle with a person behind the wheel struck a pedestrian, sending the person into the path of a Cruise autonomous vehicle. The Cruise initially stopped but still hit the person. But it then pulled to the right to get out of traffic, pulling the person about 20 feet (six meters) forward. The pedestrian was pinned under one of the Cruise vehicle’s tires and was critically injured.

Cruise says in documents posted by the U.S. National Highway Traffic Safety Administration that it already has updated software in test vehicles that are being supervised by human safety drivers. The driverless fleet will get the new software before resuming operations, the company says.

In a statement Wednesday, the GM unit said that it did the recall even though it determined that a similar crash with a risk of serious injury could happen again every 10 million to 100 million miles without the update.

“We strive to continually improve and to make these events even rarer,” the statement said. “As our software continues to improve, it is likely we will file additional recalls to inform both NHTSA and the public of updates to enhance safety across our fleet.”

Cruise said that after examining its system, it has decided to add a chief safety officer, hire a law firm to review its response to the Oct. 2 crash, appoint a third-party engineering firm to find the technical cause, and adopt companywide “pillars” to focus on safety and transparency.

Problems at Cruise could slow the deployment of fully autonomous vehicles that carry passengers without human drivers on board. It also could bring stronger federal regulation of the vehicles, which are carrying passengers in more cities nationwide.

NHTSA opened an investigation Oct. 16 into four reports that Cruise vehicles may not exercise proper caution around pedestrians. The reports, including two injuries, involved vehicles operating autonomously and “encroaching on pedestrians present in or entering roadways, including pedestrian crosswalks in the proximity of the intended travel path of the vehicles.” It wasn’t immediately clear whether the Oct. 2 crash was included in the probe.

In documents filed with NHTSA, Cruise said its automated driving system was designed in some cases to pull over and out of traffic to minimize safety risks and disruption after a crash, with the response dependent on the characteristics of the crash. But in certain circumstances such as a pedestrian positioned on the ground in the vehicle’s path, pulling over is not the desired response.

The Cruise system “inaccurately characterized the collision as a lateral collision and commanded the AV to attempt to pull over out of traffic, pulling the individual forward rather than remaining stationary,” the company said.

While the Department of Motor Vehicles didn’t elaborate on specific reasons for its suspension of Cruise’s license, the agency accused Cruise of misrepresenting safety information about the autonomous technology in its vehicles. The revocation followed a series of incidents that heightened concerns about the hazards and inconveniences caused by Cruise’s robotaxis.

The DMV and others have accused Cruise of not initially sharing all video footage of the accident, but the robotaxi operator pushed back — saying it disclosed the full video to state and federal officials.

General Motors Co., has ambitious goals for Cruise. The Detroit automaker had been expecting annual revenue of $1 billion from Cruise by 2025 — a big jump from the $106 million in revenue last year.

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Tom Krisher
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.