Apple, Microsoft, and Amazon rank as top 3 most admired companies in the world

Which is why Coins2Day’s annual World’s Most Admired Companies list deserves some attention. The more than 3,700 executives, directors, and analysts polled in this effort by our partners at Korn Ferry don’t, for the most part, have any special window into what’s going on at these companies. But they do have a good sense of how they are viewed by the people who matter.  

So what can we learn from this year’s list? Well first of all, when it comes to reputation, tech rules. Apple is No. 1, Microsoft No. 2, and Amazon No. 3. But that’s why I think special credit should be given to legacy companies who continue to rank well. Take Walmart, a company that many once thought would be defeated by the ascent of Amazon. Instead, its reputation continues to rise, hitting the No. 9 spot this year, up from 13 last year. (If, like me, you are fascinated by the Walmart-Amazon rivalry, I recommend Coins2Day reporter Jason Del Rey’s excellent new book Winner Sells All, which you can buy on Walmart.com or Amazon.com—or buy a copy on both and compare the experience!)

So what else can you learn from this year’s list? Well, kudos to Eli Lilly, which jumped onto the all-star list at No. 34 this year, and ended Johnson & Johnson’s 10-year reign as the most admired pharmaceutical company. And regrets to Disney, which fell to No. 12 from No. 6, and ceded its spot as the most admired entertainment company to Netflix. (Note that the methodology for choosing the top-ranked companies within industries is different than that for choosing all-stars, which is why Netflix still ranks below Disney on the all-star list at No. 23.)

Credit also goes to Moderna (No. 37), Mastercard (No. 40), L’Oreal (No. 43), and Adobe (No. 46), which made the top 50 after not being ranked last year. And bye-bye to last year’s winners McDonald’s, Nestle, Unilever, Lockheed Martin, and Charles Schwab, which dropped off the list.

You can explore the full list here. More news below.

Alan Murray
@alansmurray
[email protected]

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This edition of CEO Daily was curated by Nicholas Gordon.