Mark Cuban challenges CEOs to find a top-performing company without diversity programs: ‘Why do you think they have done so well?’

Mark Cuban doubled down on his defense of DEI as a business strategy earlier this week and took some of his fellow billionaires to task on their immigration stances. 

In a weekend post on X, its owner Elon Musk criticized the influx of undocumented immigrants to the U.S. But insisted he supports legal immigration, to which the hedge fund billionaire Bill Ackman wrote, “Agreed.” 

In response, Cuban sarcastically applauded them for their support of DEI initiatives, which both Ackman and Musk have repeatedly denounced in recent months. 

“You 2 are heros for your support of DEI at a macro level!” Cuban wrote, going on to humorously bend their initial posts to fit a pro-DEI narrative. “Of course, we want all those legal immigrants of age to get jobs. So companies with DEI programs can include them in their applicant pools and if they are the most qualified, get a job.”

It’s not the first time Cuban has defended DEI as an important, revenue-driving business lever. Earlier this year, the former majority stakeholder of the Dallas Mavericks argued in support of DEI after headline-grabbing attacks from Ackman, refuting his claim that including diversity in hiring decisions leads to less qualified candidates. 

“Diversity – means you expand the possible pool of candidates as widely as you can,” Cuban wrote on X last month. “Once you have identified the candidates, you HIRE THE PERSON YOU BELIEVE IS THE BEST.”

Cuban has stood out this year as one of the few high-profile figures publicly defending DEI against mounting scrutiny from business leaders. Musk has labeled diversity efforts as “propaganda words” that are “morally wrong,” likening DEI to racism and sexism despite his company’s own initiatives—a hypocrisy that Cuban pointed out. Ackman, the CEO of Pershing Square Capital Management, described DEI as “a political advocacy movement” in the wake of Claudine Gay’s resignation as Harvard University’s president.

In Cuban’s more recent thread in support of DEI, he echoed sentiments recently shared by JPMorgan CEO Jamie Dimon, emphasizing DEI’s role as a critical business strategy rather than an “ideology,” which, like any business strategy, can be executed well or poorly. “DEI implementation is a choice. How you implement it is a choice for each business,” Cuban wrote, adding: “There are plenty of companies that have done spectacularly well that have DEI programs. Look at the top performing or trillion dollar market cap stocks and find one that doesn’t have a DEI program.”

There is no foolproof quantitative metric used to hire someone, Cuban retorted after Musk asked when the Mavericks would hire a short, white, or Asian woman. Merit is subjective, Cuban said, and picking a candidate is often “an educated guess.” The best way to approach DEI is to narrow down the best candidates and choose whoever will improve company diversity, Cuban noted, an argument that Musk conceded was valid.

“Put people in a position to succeed and then let’s all do our best to make the company successful so we all benefit,” Cuban said. “No equality of outcomes. Just aligning incentives as best we can.”

Emma Burleigh
[email protected]

Today’s edition was curated by Ruth Umoh.

What’s Trending

DEI zooms off. Zoom is the latest corporate giant to shrink its DEI team after laying off 150 employees, the bulk of which came from its diversity function. The company said it plans to hire external DEI consultants rather than have dedicated staff. Bloomberg

Ruled out. Stephen Miller's America First Legal has filed a civil rights probe into the NFL's Rooney Rule, which requires league teams to interview ethnic-minority candidates for head coaching, general management, and executive roles. Hundreds of companies have adopted the Rooney Rule since its 2003 inception. WaPo 

Close the gap. It could take more than three centuries for the Black and white homeownership gap to close in the U.S., according to a new McKinsey report. What's more, less than 0.1% of the Black population lives in a county or city even close to racial parity. Coins2Day

Remote benefits. Tech startups that offer remote work have a more diverse pool of job candidates. Wharton researchers found a 15% increase in female applicants, a 33% increase in underrepresented minority applicants, and a 17% increase in total applicant experience when a job shifted from in-person to remote. Knowledge at Wharton

The Big Think

In decades past, Black Americans saw themselves and their struggles reflected in the Jewish diaspora, which saw itself recovering from the Holocaust's horrors. That relationship has since fragmented. Many Black Americans today align more strongly with the Palestinian cause, viewing it "in the context of the African American experience, as the displacement, oppression, and deprivation of a minority group," writes the New York Times' Clyde McGrady.