• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailPeloton

Peloton CEO announces departure with company to axe 15% of headcount, as embattled fitness unicorn continues to lose pace

By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
May 2, 2024, 8:29 AM ET
Barry McCarthy, president and CEO of Peloton Interactive
Barry McCarthy, president and CEO of Peloton Interactive, has announced his departure from the fitness unicorn.Kevin Dietsch - Getty Images

Peloton Interactive said Chief Executive Officer Barry McCarthy is stepping down after two years in the role as the company plans to shed about 15% of its global workforce in an effort to revive sputtering growth.

The board will conduct a search to name a replacement, the fitness company said in a statement Thursday. Board chair Karen Boone and director Chris Bruzzo will serve as interim co-CEOs.

Peloton shares were up about 9% in early trading. 

McCarthy—a veteran of Spotify Technology SA and Netflix Inc.—has spent the past two years overhauling the company. That’s included layoffs, management shake-ups and the outsourcing of business functions. He’s also forged new partnerships, including one this week with Hyatt Hotels Corp. That will bring Peloton bikes to the hotel chain in an attempt to boost sales. 

The executive has acknowledged in recent months that the company continued to struggle with growing “at scale” and warned in February that its revenue may not start increasing again until the fourth quarter. 

The New York-based company was a highflier during the early days of the pandemic, when lockdowns sent consumers scrambling for its stationary bikes and fitness classes. But the shares tumbled over the past three years, erasing more than 90% from its valuation. 

On Thursday, the company announced a new restructuring program to reduce annual expenses by more than $200 million. As part of that plan, the company will continue to reduce its retail showroom footprint and it will eliminate about 400 jobs. 

“The objective of the cost reductions is to align our cost structure with the current size of our business and position Peloton to generate sustained and meaningful positive free cash flow,” the company said in a statement. Peloton said it’s working closely with its banks, including JPMorgan Chase & Co. And Goldman Sachs Group on a refinancing strategy. 

“We are mindful of the timing of our debt maturities, which consist of convertible notes and a term loan, and we know this is also on the minds of our shareholders,” the company said.

Peloton narrowed its guidance for revenue for this fiscal year, and the new range came in lower than analysts anticipated. The company now predicts sales of $2.68 billion to $2.70 billion for the full year. It also is anticipating 2.96 million to 2.98 million connected fitness subscribers, lower than a previous forecast for as much as 3.01 million. The forecast reflects Peloton’s “updated outlook for hardware sales based on current demand trends and expectations for seasonally lower demand,” the company said. 

In the fiscal third quarter, revenue was $717.7 million, coming up short of analysts’ estimates for $719.2 million. Connected fitness subscribers were 3.06 million, less than analysts’ estimated.

Peloton said it plans to continue scaling back its retail-showroom footprint and revamping its approach to international markets to be more “targeted and efficient.” The company said it has no plans to “exit any of our existing international markets, we will leverage global strategies and capabilities where we can.”

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Mark Gurman
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.