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MagazineBig Tech

Microsoft, Meta, Amazon, and other tech giants are cutting back on headcount—but their spending on hardware and real estate keeps soaring

By
Nicolas Rapp
Nicolas Rapp
and
Matthew Heimer
Matthew Heimer
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By
Nicolas Rapp
Nicolas Rapp
and
Matthew Heimer
Matthew Heimer
Down Arrow Button Icon
May 19, 2024, 12:00 PM ET
Mature businessman standing alone in cubicle in empty office.
Big Tech spending on "capital expenditures" is soaring.Getty Images

Layoffs in big tech dominated the business headlines in 2023. But for many affected companies, those cuts represented minor corrections after a decade-long hiring spree. Those same companies simultaneously made huge investments in equipment, property, and R&D—also known as capital expenditures. These twin surges reflect the enormous investments in hardware, software, and engineering talent demanded by cloud services—and made more urgent by the rise of AI. (Real estate is a major “capex” factor, too, especially for Intel’s new chip factories and Amazon’s ever-expanding warehouse network.) The takeaway: For now, staying ahead at tech’s top levels requires major commitments to equipment and talent alike.

Not coincidentally, four of the five companies featured here were among the top 20 on Coins2Day’s 2024 list of America’s Most Innovative Companies, coproduced with data-gathering firm Statista—and Alphabet was No. 1.

This article appears in the April/May 2024 issue of Coins2Day with the headline, “The two pillars of Big Tech’s growth.”

About the Authors
Nicolas Rapp
By Nicolas RappInformation Graphics Director
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Nicolas Rapp is the former information graphics director at Coins2Day.

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Matthew Heimer
By Matthew HeimerExecutive Editor, Features
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Matt Heimer oversees Coins2Day's longform storytelling in digital and print and is the editorial coordinator of Coins2Day magazine. He is also a co-chair of the Coins2Day Global Forum and the lead editor of Coins2Day's annual Change the World list.

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