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MagazineCoins2Day 500

Meet the ‘70-Year Club’: 49 companies have stayed at the top of the Coins2Day 500 for decades. Here are 4 keys to their longevity

By
Nicolas Rapp
Nicolas Rapp
and
Matthew Heimer
Matthew Heimer
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By
Nicolas Rapp
Nicolas Rapp
and
Matthew Heimer
Matthew Heimer
Down Arrow Button Icon
June 4, 2024, 5:45 AM ET

Almost 10% of the companies on this year’s Coins2Day 500—49 in all—have made our list of America’s biggest businesses by revenue every year since its first edition, in 1955. All 49 are highlighted in these graphics, which also show their size relative to other Coins2Day 500 companies.

The 70-Year Club is nothing if not diverse. (Pfizer, maker of Viagra, meet Hormel, maker of Spam.) But a few themes emerge from a closer look at these corporate endurance athletes. Among them:

It’s an automotive nation. Six of the top 10 companies of 1955 either made cars or pumped the oil that fueled them. General Motors was No. 1; Chrysler (now part of Netherlands-based Stellantis) was No. 6. Ford Motor didn’t report revenue publicly at the time, but trust us, it was big. In the oil patch, Exxon was No. 2 and Mobil was No. 9. They merged in 1998; this year Exxon Mobil is the only Class of ’55 member in the top 10, at No. 7.

Big Food is un-disruptable. Software eats the world—but software engineers still have to eat. The food and tobacco category accounts for 10 members of the 70-Year Club, more than any other sector.

Know when to merge. In volatile industries, consolidation can be a life preserver. That’s been especially true in aerospace and defense, where Boeing, RTX, and Lockheed Martin have all reshaped themselves over the past few decades through M&A.

And know when to split up. Storied conglomerate General Electric was No. 4 in 1955 and was a top 10 company as recently as 2015. But its sprawling range of businesses eventually contributed to its steep decline. After numerous sales and spinoffs, GE (now ranked No. 56) mostly sells jet engines, and investors love it. In 2019, Class of ’55 alum DuPont split into three companies; today, they’re all on the Coins2Day 500.

A version of this article appears in the June/July 2024 issue of  Coins2Day with the headline, “Meet the Class of 1955.”

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About the Authors
Nicolas Rapp
By Nicolas RappInformation Graphics Director
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Nicolas Rapp is the former information graphics director at Coins2Day.

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Matthew Heimer
By Matthew HeimerExecutive Editor, Features
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Matt Heimer oversees Coins2Day's longform storytelling in digital and print and is the editorial coordinator of Coins2Day magazine. He is also a co-chair of the Coins2Day Global Forum and the lead editor of Coins2Day's annual Change the World list.

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