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NewslettersNext to Lead

Desperately wanting to be CEO could actually hurt your chances of making it to the corner office

By
Ruth Umoh
Ruth Umoh
Editor, Next to Lead
By
Ruth Umoh
Ruth Umoh
Editor, Next to Lead
July 8, 2024, 6:47 AM ET
Whole Foods CEO Jason Buechel speaking at the Fancy Food Show in New York on June 25, 2024.
Whole Foods CEO Jason Buechel speaking at the Fancy Food Show in New York on June 25, 2024.Courtesy Whole Foods

Jason Buechel grew up in Wisconsin, where his father was a cheesemaker, and his maternal grandparents owned a dairy farm. When I asked the now-Whole Foods’ CEO last month whether he deliberately charted a path to the corner office, his response was immediate. “Absolutely not,” he chuckled.

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It’s a sentiment echoed by many C-suite executives, including those who didn’t follow a traditional path to the top. Instead of meticulously planning their ascent, they attribute their success to excelling in each role they undertook.

It stands to reason, then, that Heidrick & Struggles’ CEO Tom Monahan says companies are wary of people who myopically aspire to be CEOs.

“I think boards and CEOs are inherently skeptical of someone who so desperately wants to be a CEO that they define what they want to be as wanting to be a CEO,” he tells me. That assessment might sound counterintuitive. After all, wouldn’t a board seek an individual who wants to be a leader, sees themself in the corner office, and is in pursuit of a lofty goal?

Monahan stresses that while companies value self-assured leaders, it’s equally important that CEOs can reflect and engage in honest dialogues about their strengths and weaknesses. This self-awareness, coupled with building a team to complement areas of deficiency, is a crucial aspect of the CEO role.

“Someone who is so hell-bent on being a CEO at all costs can sometimes ignore what other people have to give, their own weaknesses, and their blind spots,” says Monahan.

He adds that there are hugely capable professionals who express ambition subtly due to their upbringing, cultural background, or identity. In fact, Monahan says some of the most exceptional leaders he’s worked with needed to be told they were on the path to the C-suite. 

“They didn’t wake up every day saying, ‘I want to be a CEO.’ They woke up every day saying, ‘I want my team to succeed in accomplishing this next important thing,’” he says. “It turns out that’s a really good predictive indicator of who’s going to be a great CEO.”

Those with an eye to the corner office should bring a balanced approach to ambition and shift their focus to developing essential competencies in their current role, says Monahan. He flags three in particular:

1. They should be creative and thoughtful about using technology as a strategic lever.

2. They should be able to show evidence that they can learn, adapt, and grow.

3. They should have strong listening and communication skills to create an organization that’s goal-aligned.

“Boards want to see the best potential leaders, not only those who self-diagnose as the best potential leaders,” says Monahan, noting that while the two can intersect, “it’s not a total eclipse of the moon.”

Ruth Umoh
[email protected]

The CEO mind

What's front of mind for today's CEOs.

Good leaders plan for different potential futures to determine the business opportunities and disruptors. At the tech and manufacturing company Honeywell (No. 114 on the Coins2Day 500), 2024 scenario-planning requires anticipating, preparing, and responding to the biggest election year in history, CEO and chairman Vimal Kapur tells me.

“What matters to us is economic stability, right? So what are the implications going to be?” He's watching things like changes to the U.S.-Mexico trade agreement, climate regulation, and tax regulation.

The current U.S. Tax regulation (Tax Cuts and Jobs Act), for instance, expires at the end of 2025, and without an extension, corporate tax rates could increase. “Administration A will have one point of view, administration B another view, and we'll have another point of view. So that certainly has implications for us,” Kapur says.

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News to know

France is facing a hung Parliament after the left-wing coalition unexpectedly surged in a shock election that had projected a right-wing landslide win. BBC

Boeing, which just agreed to plead guilty to criminal fraud over the 737 Max crashes, may have found a new CEO frontrunner. Coins2Day

Many workers say they feel stuck in their roles. Bosses are noticing. WSJ

The Biden administration has awarded $504 million in grants to create “tech hubs” in regions beyond Silicon Valley and the coasts. NYT

This is the web version of the Coins2Day Next to Lead newsletter, which offers strategies on how to make it to the corner office. Sign up for free.
About the Author
By Ruth UmohEditor, Next to Lead
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Ruth Umoh is the Next to Lead editor at Coins2Day, covering the next generation of C-Suite leaders. She also authors Coins2Day’s Next to Lead newsletter.

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