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Apple breathes a sigh of relief as the EU closes its antitrust case, which could have cost the iPhone maker tens of billions of dollars

By
Kelvin Chan
Kelvin Chan
and
The Associated Press
The Associated Press
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By
Kelvin Chan
Kelvin Chan
and
The Associated Press
The Associated Press
Down Arrow Button Icon
July 11, 2024, 10:51 AM ET
Tim Cook throws up deuces
Apple CEO Tim Cook arrives at the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, US, on Tuesday, July 9, 2024.David Paul Morris/Bloomberg—Getty Images

LONDON — The European Union on Thursday accepted Apple’s pledge to open its “tap to pay” iPhone payment system to rivals as a way to resolve an antitrust case and head off a potentially hefty fine.

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The European Commission, the EU’s executive arm and top antitrust enforcer, said it’s approved the commitments that Apple offered earlier this year and will make them legally binding.

Regulators had accused Apple in 2022 of abusing its dominant position by limiting access to its mobile payment technology.

Apple responded by proposing in January to allow third-party mobile wallet and payment service providers access to the contactless payment function in its iOS operating system. After Apple tweaked its proposals following testing and feedback, the commission said those “final commitments” would address its competition concerns.

“Today’s commitments end our Apple Pay investigation,” Margrethe Vestager, the commission’s executive vice-president for competition policy, told a press briefing in Brussels. “The commitments bring important changes to how Apple operates in Europe to the benefit of competitors and customers.”

The deal promises more choice for Europeans. IPhone users will be able to set a default wallet of their choice while mobile wallet developers will be able to use important iPhone verification functions like Face ID, Vestager said.

Mobile wallets rely on near-field communication, or NFC, which uses a chip to wirelessly communicate with a merchant’s payment terminal.

The commission had charged the company with denying others access to Apple Pay, which it said is the biggest NFC-based mobile wallet on the market.

The changes that Apple is making are to remain in force for a decade, will apply throughout the bloc’s 27 countries plus Iceland, Norway and Liechtenstein, and will be monitored by a trustee.

Apple must make the changes in the EU by July 25.

“As of this date, developers will be able to offer a mobile wallet on the iPhone with the same “tap and go” experience that so far has been reserved for Apple Pay,” Vestager said.

Apple said in a prepared statement that it is “providing developers in the European Economic Area with an option to enable NFC contactless payments and contactless transactions” for uses like car keys, corporate badges, hotel keys, and concert tickets.

Breaches of EU competition law can draw fines worth up to 10% of a company’s annual global revenue, which in Apple’s case, could have amounted to tens of billions of euros (dollars).

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By Kelvin Chan
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