• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceReal Estate

Housing bust forecaster ‘Poison Ivy’ Zelman warns: Affordability grind isn’t going away anytime soon 

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
July 30, 2024, 2:05 PM ET
Ivy Zelman in 2010.
Ivy Zelman in 2010.Daniel Acker—Bloomberg/Getty Images

Ivy Zelman was “Poison Ivy” long before she called the 2008 housing crash. She didn’t like the nickname much in middle school, but things have changed, and the executive vice president of Walker & Dunlop company Zelman & Associates now considers it a badge of honor. She was an analyst at Credit Suisse who followed homebuilders in the years before the subprime mortgage crisis. Housing was unaffordable, lending was bonkers, and builders were buying land and scaling frivolously, she explained. “There was no money down and liar loans,” Zelman said. 

Recommended Video

“People used to joke, ‘Oh, someday she’ll be right,’” Zelman recalled, and in the summer of 2005, her team released a report called “Investors Gone Wild.” In the second half of the year, the market started to turn for the worse, and she doubled down. During a 2006 earnings call with Bob Toll, then–chief executive of McMansion builder Toll Brothers, Toll said things were getting better, and maybe the housing market had bottomed. Zelman famously responded: “Which Kool-Aid are you drinking, because I want some.”

Yet stocks rallied that year, and the housing market was thought to be recovering. Still, she wasn’t convinced; Zelman kept her bearish tune. “That was hard,” she said. “There were many nights where I could tell you that it wasn’t fun.” But she was vindicated months after that call, when mortgage lender New Century, which issued $51.6 billion in subprime loans in 2006, filed for Chapter 11 bankruptcy. “That was the beginning of the end,” Zelman said. The housing market crashed, and it was a catalyst for the Great Financial Crisis. 

A new predicament

Less than two decades later, and the housing world is in another predicament. Its most dire problem, as Zelman sees it, is a lack of affordability. Lower than ever mortgage rates and a pandemic fueled a housing boom; home prices skyrocketed, and eventually, mortgage rates did, too, once the Federal Reserve raised interest rates to tame scorching inflation. Things may be slightly better, but a lot of people can’t buy homes, so they are living with their parents until their mid- to late twenties, Zelman said, and “it’s delaying household formations.”

It isn’t the same as what happened in the years leading up to the financial crisis, or throughout it, because home prices haven’t fallen, not on a national scale; they actually rose. But sales, or rather existing-home sales, have plummeted. “You’ve never seen recessionary volume with home price inflation as robust as that was,” she said, referring to last year, when existing-home sales fell to their lowest point in almost three decades. People weren’t selling their homes, because they didn’t want to lose the low mortgage rate they’d locked in prior, and there was so little inventory that even if they chose to sell, there was a question of where they’d go. And while she sees existing-home sales improving as turnover increases, she doesn’t expect it to go back to typical levels, because there’s a demographic headwind, too. People are aging, and when Gen Xers and baby boomers age, they move less, Zelman explained. 

Everything feels frozen in place, and in the existing-home camp, it kind of is. But people have to move sometime, and we’re already seeing it in real time. Luckily, because of that, inventory is increasing. So in some metropolitan areas where there’s substantial inventory, home prices are declining or are otherwise flat. And it isn’t simply an increase in existing stock as those who delayed moves finally do so, but the presence of new homes. New-home sales, until recently, have done surprisingly well, and part of that is because builders can construct smaller homes or offer incentives to springboard demand: Mortgage rate buydowns are a big one. Still, “affordability is pretty stretched, so the housing market’s kind of in a grind mode,” Zelman said, and we might be stuck in it for a bit. 

And a Fed cut doesn’t necessarily mean mortgage rates will fall, despite what people tend to suspect, Zelman said, echoing her colleague who said something similar earlier in the month. Mortgage rates are correlated to the 10-year Treasury yield, but the difference between the two is called the “spread,” and the spread is much higher than historical norms, an indicator of a particularly complex economic environment. The bond market is already anticipating, and pricing in, a rate cut from the Fed, another sign of perceived risk in the mortgage market as well as concerns about credit quality. In the next one to two years, Zelman only sees mortgage rates declining 0.50%. “Mortgage rates will still have a six handle on them, and that means that we still have affordability that’s pretty stretched,” she said. 

The upside?

In recent months, home-price inflation has slowed, and showed signs of slowing further. “We do expect deceleration to continue and see more pronounced slowing in the back half of the year into the low single digits, and I think that’s really because we view the inventory scenario as likely to continue to put downward pressure on home price,” Zelman said. However, because of the variation in where new-home construction occurs, there could be metros where home prices don’t ease at all.

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Coins2Day, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Success
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire's $100 million gift
By Jacqueline MunisJanuary 28, 2026
1 day ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
1 day ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
3 days ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
1 day ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

CryptoCryptocurrency
Landmark crypto bill clears Senate hurdle but Democrats withhold support over lack of ‘gryfto’ rules to prevent Trump family conflicts of interest
By Leo SchwartzJanuary 29, 2026
11 minutes ago
Claude 4 illustration
AIAnthropic
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
2 hours ago
Economynational debt
$38 trillion national debt finds Democratic, Republican supermajority as watchdog sees ‘a major problem for America’s economic future’
By Nick LichtenbergJanuary 29, 2026
2 hours ago
CryptoCrypto Playbook
Why the New York Stock Exchange’s big blockchain plans might be pie-in-the-sky
By Jeff John RobertsJanuary 29, 2026
3 hours ago
a bar of silver
CryptoCryptocurrency
Silver hits new record of $120—sparking doubt and frustration in Bitcoin land
By Carlos GarciaJanuary 29, 2026
3 hours ago
NewslettersEye on AI
AI has made hacking cheap. That changes everything for business
By Sharon GoldmanJanuary 29, 2026
3 hours ago