• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessInvesting

How to navigate a volatile stock market based on your ‘risk appetite,’ according to experts

By
Cora Lewis
Cora Lewis
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Cora Lewis
Cora Lewis
and
The Associated Press
The Associated Press
Down Arrow Button Icon
August 6, 2024, 4:37 PM ET
Wall Street trader looks perturbed
Stocks closed low after the July jobs report showed a slow down in the labor market, with the Dow Jones closing with a loss of over 600 points after being nearly down 1000 points and Nasdaq closing at a loss of over 400 points.Michael M. Santiago—Getty Images

NEW YORK (AP) — U.S. Stocks are bouncing back after the market experienced its worst day in two years on Monday, but the average investor may still be understandably spooked. Over a three day losing streak, the S&P 500 dipped more than 6% before rallying again Tuesday, up 1.6% in midday trading.

Recommended Video

“This is what an emotion-driven market looks like,” said Mark Hackett, head of investment research for Nationwide. “You had a three day period that was really very challenging. But the drop was not justified by the data that was out there, which is why you then have a day like today.”

For everyday people, what are the best ways to handle market volatility? The top advice is to do nothing, but ultimately your response depends in part on your circumstances and financial goals.

What to do in general

“It’s important to remember that investing in the stock market is a long game. There’s going to be volatility, so be wary of having a knee-jerk reaction and pulling your money out at the first sign of a drop,” said Courtney Alev, consumer advocate for CreditKarma. “Selling stocks frequently or incrementally can come with fees for each transaction and those can add up fast.”

Caleb Silver, editor in chief of Investopedia, echoed this, cautioning that sellers may also end up owing taxes on any gains.

“For everyday investors, volatility is the price you pay to be invested in the stock market,” Silver said. “But it’s very unsettling when we see big market drops of two to three percent… It’s a little unnerving for people who have their money in 401(k)’s or IRA’s or retirement funds to watch this magnitude of volatility.”

Silver urged investors to remember that “a market falls into a correction, ten percent or more, once a year on average,” and that “usually the market reverts to the mean, and the mean is an average annual return of eight to ten percent a year going all the way back to the 1950s.”

What to do if you’re a young or new investor

For younger people just beginning to invest, declines in the stock market are an opportunity to add to your portfolio at cheaper prices, by buying in when the market is falling or has fallen a lot, according to Silver.

“You’re reducing the average price you pay for the securities, stocks, mutual funds, or index funds that you own (when you buy in a down market),” he said. “So when the market itself reverts to the mean and rises again, you take advantage of having bought at cheaper prices, and that adds to the value of your portfolio.”

In terms of selling, though, he said the best advice for most investors is to do nothing and wait for the volatility to cool down.

What to do if you’re near retirement

“Whenever you invest in stocks it’s important to be mindful of your time horizon,” said Alev. “For instance, do you expect you’ll need to liquidate in the near future? In that case, you’re likely better off opting for a less volatile and more risk-averse mode of growing your money, such as a high-yield savings account.”

Silver agreed.

“I don’t believe it when people say, ‘Don’t look at your 401(k),’” he said. “You should absolutely look and see what you own and see that it matches your risk appetite.”

If it doesn’t, you can move your investments to products that can shield you from the ups and downs of the market or unforeseen events. Silver said that High Yield Savings Accounts, Certificates of Deposit, and money market accounts are all currently seeing returns of about 4% to 5% for the more cautious or conservative investor.

Nationwide’s Hackett said it makes sense to periodically rebalance the exposure one has in their portfolio in general – whether quarterly or annually – to make sure there isn’t more risk than one would want related to, say, technology stocks or another sector.

“If your exposures get out of line with your long-term plan, get them back in line,” he said. Even so, Hackett added that he sees the trend of tech stocks outperforming as one that may extend further into the future.

What to do if you have debt

Experts agree that, for investors with debt, it’s important to focus on paying off loans, especially high-interest ones, before making major investments. That said, “if you are able to simultaneously pay off your loans and invest a little bit at the same time, you are effectively paying your future self for being responsible about your debt while growing your investments over time,” Silver said.

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Cora Lewis
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Success

shoplift
EconomyGen Z
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
1 day ago
Colgate-Palmolive CHRO Sally Massey
SuccessGen Z
Despite getting flak for being woke and lazy, an exec at $62 billion giant Colgate says Gen Z workers are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
1 day ago
SuccessThe Promotion Playbook
L’Oreal exec tells Gen Z to be that person who grabs their manager’s coffee—instead of making you look junior, she says it can get you noticed
By Orianna Rosa RoyleJanuary 10, 2026
1 day ago
SuccessLongevity
CEO coach to the Coins2Day 500: The most powerful way to tackle 2026 is assuming you’ll live till 130
By Bill HoogterpJanuary 10, 2026
1 day ago
InvestingFintech
Asian households still save as much as half their wealth in cash. Fintech platforms like Syfe want to change that
By Angelica AngJanuary 9, 2026
2 days ago
Successphilanthropy
Bill Gates donated record $8 billion to Melinda French Gates’ foundation as part of their divorce settlement
By Marco Quiroz-GutierrezJanuary 9, 2026
2 days ago

Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
22 hours ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
2 days ago
placeholder alt text
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
1 day ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
3 days ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
2 days ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.