Whether you’re just planning a quick trip to Colorado, Arizona or Montana or considering a move to that part of the country, Mountain Dew will reward you for doing so.
The PepsiCo holding has adopted the Mountain Time Zone as its unofficial time zone of Mountain Dew—and to encourage people to follow in its lead, it’s offering to reimburse up to $10,000 in moving expenses for five people who relocate to anywhere in the time zone. (They’ll also get a free one-year supply of Mountain Dew as well as an outdoor gear “welcome package” to let them enjoy the area.
“With the great outdoors at the core of everything we do, we want to encourage everyone to embrace the Mountain Time mindset,” said JP Bittencourt, vice president of marketing at Mountain Dew, in a press release. “We want to reward those who take the leap and move to the happiest time zone in the country with their friends by paying for their move.”
To be in the running for the relocation reimbursement, customers can make a TikTok explaining why they’re looking to move to the Mountain Time Zone and what they plan to do when they get there.
Not planning a move based on a soft drink offering to pick up the relocation cost? No problem, Mountain Dew says it will give a free 20 oz. Bottle of its product to anyone who crosses into Mountain time between now and Dec. 31. That includes people on vacation, visiting family or even just passing through via car, plane or train. You can even just step across the timeline and still qualify.
The catch is, you’ll need to register before you go—and bring that device with you, as geofencing will determine if you crossed into the time zone. You can do that at this website.