• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Sam Altman and Apple’s legendary designer Jony Ive are collaborating on a secret AI project

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
September 23, 2024, 11:32 AM ET
iPhone designer Jony Ive is working with OpenAI's Sam Altman on an undisclosed project.
iPhone designer Jony Ive is working with OpenAI's Sam Altman on an undisclosed project. Jerod Harris/Getty Images for Vox Media

Designer Jony Ive, who gave many of Apple’s most iconic products their distinct look, is working with OpenAI CEO Sam Altman to design and build an AI product. And the company’s funding raise could reach $1 billion before the end of the year.

The project was confirmed in a feature about Ive that appears in The New York Times but did not give details about what, exactly, the project is. Industrial designer Marc Newson, who is working with Ive on the project, indicated the teams are still determining exactly what the project will be.

That’s not stopping investors from jumping in. The project could reach unicorn status before the end of December, with investors including Emerson Collective, which is run by Laurene Powell Jobs. Ive’s LoveDesign will be in charge of designing the product.

Ive and Altman first met last year, when Brian Chesky, CEO of Airbnb, arranged a dinner between the two. Ive and Altman discussed how generative AI could make new computing devices possible, among other things. That led to more dinners and eventually an agreement to work together. In February, the startup found offices and hired 10 employees, including the person who succeeded Ive at Apple as well as the product development lead for the iPhone.

Ive left Apple in 2019 to start his own company. It has turned some heads with its creations thus far, including a new typeface and a new sort of button on coats, but to date LoveDesign has not played a part in any significant hardware designs, something that has baffled some onlookers, given Ive’s storied history in that field.

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Coins2Day, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.