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Here’s what actually makes employees happy and more likely to stay at their jobs 

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
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Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
September 26, 2024, 8:28 AM ET
Workers of different ages gather together at office.
The types of loyalty drivers for workers changes over the course of their careers. Getty Images

Good morning!

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It may be a hiring manager’s job market, but employers are still stressed out about how to recruit and retain their top talent. And as it turns out, they may be approaching employee loyalty all wrong. 

What employees want from their companies, and what inspires loyalty, changes over the course of their tenures, according to a new report from Workday, a cloud-based software company. 

Workers within the first few months of their new job are looking for organizational fit, the ability to express their opinions freely, and to be inspired by company strategy, among others things. 

But a few years into the job, what motivates them changes significantly. People who have been at a company between one and four years care most about their career path. Organizational fit is still of interest, but so are things like trust in strategy. And as employees become more established, they also begin to value their pay packages more, and expect them to reflect their growing expertise and business impact. 

For the employees who have committed to a company for the long haul—defined as four years or longer—their top loyalty driver is consistent: They want the money. Adequate compensation is the key to building loyalty with these folks, but trust in strategy comes in a close second. Seasoned workers now have the expertise and experience to seek opportunities elsewhere if they feel they’re not paid fairly.

Which is all to say, employers should take note: Loyalty is not a one-size-fits-all endeavor. And targeting specific groups of employees could be the key for employers to unlock some critical retention numbers when they need them most. 

Emma Burleigh
[email protected]

Around the Table

A round-up of the most important HR headlines.

China is pushing for higher wages and trying to fix structural issues in order to stimulate employment and get more young workers into non-white collar jobs. Bloomberg

DoorDash has partnered with two local delivery providers in Texas and California to bring on full-time employees with benefits—a move away from the gig work it has relied on. Business Insider

Around 2,000 unionized employees at Hawaii’s largest resort went on strike Tuesday, protesting for better working conditions, wages, and a reversal of COVID-era cuts. AP

Watercooler

Everything you need to know from Coins2Day .

Mindshift.Experts agree that perfectionism is stressful and unsustainable—instead, workers should strive for excellence and seek to achieve meaningful goals. —Mary E. Anderson

Skepticism. Trump is attempting to bring foreign-owned companies to the U.S., but it’s unclear whether his plan would work. —Adriana Gomez Licon, AP

Side-stepping supervisors. Most Gen Z workers say they’d rather advance within their individual roles than take on middle manager positions—a part of what they call “conscious unbossing.” —Orianna Rosa Royle

This is the web version of Coins2Day CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Coins2Day, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Coins2Day’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

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