• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesImpact Initiative

The family of rapper Takeoff turns ‘pain into passion’ with anti-gun-violence foundation

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
October 9, 2024, 12:10 PM ET
From left: Tatiana Davenport, Greg Jackson Jr., and Edna Marshall discuss gun violence prevention at the Coins2Day Impact Initiative in Atlanta.
From left: Tatiana Davenport, Greg Jackson Jr., and Edna Marshall discuss gun violence prevention at the Coins2Day Impact Initiative in Atlanta.Rebecca Greenfield/Coins2Day

When the 28-year-old Grammy-nominated rapper Takeoff was killed by gunfire outside of a Houston club in 2022, it rocked not just the Atlanta community, but changed the trajectory of many of his family members’ lives.

Recommended Video

At the Coins2Day Impact Initiative in Atlanta on Tuesday, Tatiana Davenport, Takeoff’s mother, and Edna Maddox, his grandmother, discussed how losing their family member spurred them to establish the Rocket Foundation, which is committed to ending gun violence in America. The rapper Quavo, Takeoff’s uncle and fellow member of the hip-hop group Migos, is also behind the initiative, and the foundation has disbursed nearly $300,000 in grants to prevent gun violence since it was set up in late 2022.

The family is far from the only one impacted by the epidemic of gun violence in the U.S. Firearm injuries are the leading cause of death among children and teens aged 1 to 19 in the U.S., according to the Centers for Disease Control and Prevention. And around 54% of Americans say they or a family member have had a gun-related experience including being personally threatened with a gun, having a family member killed, personally witnessing someone being shot, or being shot themselves.

Davenport and Maddox emphasized that if they can prevent even one instance of gun violence, their work will be worth it. Davenport said it isn’t only losing Takeoff, whose given name was Kirsnick Khari Ball, that has inspired her work. She is also galvanized by the repeated acts of gun violence across the country, including the massacre of elementary school children in Uvalde, Texas, and the recent shooting at Apalachee High School, just outside of Atlanta. The women hope that by investing in communities, they can spare families from the future trauma.

“This is an ongoing problem, and it’s growing bigger and bigger,” said Davenport. “If I can prevent one mother, one father, one grandma, one auntie, cousin, friend, and family member [from walking] through my shoes—I’m willing to turn my pain into passion.”

They were joined at the conference by Greg Jackson Jr., deputy director of the White House’s Office of Gun Violence Prevention, who said investing in communities via things like victim services and supporting families after a loss are simple things the government can do to lessen Americans’ pain.

Jackson Jr., who survived being shot in 2013, says it’s important for families that have been affected by gun violence to lead the way on solutions—but it’s also important for the government to listen and invest in activist efforts.

The U.S. Still has a long way to go in reducing gun violence, but Jackson Jr. Says efforts like those made by the Rocket Foundation and Takeoff’s family are making a difference.

“I know I’m not Superwoman,” said Maddox, reflecting on her grandson’s life. She added that Takeoff always said “this thing is bigger than me. And I never knew what that meant, up until his tragedy happened.”

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Coins2Day, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.