Amid the campaign talk of grocery price gouging, discount grocer Aldi is rolling out a Thanksgiving-focused deal that it says will feed 10 people for $47.
The offer is the company’s lowest-priced Thanksgiving dinner offer in five years—and it comes with all the traditional items you would expect. Included in the Thanksgiving basket are a 16-pound Butterball turkey with spices, gravy, rolls, mac and cheese, and stuffing—as well as the ingredients for cranberry sauce, mashed potatoes, sweet potato casserole, green bean casserole, and pumpkin pie.
The special offer is available starting today and will be available through Nov. 27. Availability might vary by store location.
“We know grocery prices are still top of mind for customers,” said CEO Jason Hart in a statement. “We worked hard this Thanksgiving to deliver the best value and quality products so everyone can enjoy a traditional meal with family and friends without having to scale back.”
The $47 deal would represent a notable savings from the price of the average Thanksgiving feast. In 2023, the American Farm Bureau Federation estimated the average cost for 10 people was $61.17, which was down from 2022’s $64.05.
Aldi’s low price offer follows Walmart’s announcement of a similar meal deal, which costs $2 more. The lower price could signal Aldi’s intention to escalate its fight with larger grocery chains. The Germany-based chain is in the midst of expanding its footprint in the U.S., with plans to open an additional 800 stores over the next five years.
While there has been a lot of talk about grocery prices in the past several months, food price inflation has been moderating substantially, per the Consumer Price Index. August grocery prices saw an annual increase of just 0.9%.
Aldi stores, which tend to have smaller footprints than their competitors, claim to save shoppers as much as 40% on groceries, with an emphasis on store brands.
