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TechBrainstorm AI

Here’s what AI CEOs are thinking about when it comes to building AI businesses

By
Alena Botros
Alena Botros
Former staff writer
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By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
December 11, 2024, 1:12 PM ET
Daniela Braga, Founder and CEO, Defined.ai
Daniela Braga, Founder and CEO, Defined.ai Stuart Isett/Coins2Day
  • Three AI chief executives discussed how they think about building their companies and their technology at Coins2Day’s Brainstorm AI.

The promise and potential of AI is spurring a new wave of businesses. But what are the executives helming artificial intelligence companies actually thinking about when it comes to the technology?

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A group of AI executives shared their perspectives and approaches this week at Coins2Day’s Brainstorm AI conference in San Francisco, in a wide-ranging conversation that touched on everything from “ethically-built” AI models to data quality.

“Just because data is public, it doesn’t mean it’s free,” said Daniela Braga, founder and chief executive of Defined.ai. Braga’s company serves as a broker for AI data, vetting the data, applying a price, and finding a buyer. 

Braga stressed the importance of building AI with broad sets of data since, she argued, “everything that is on the internet is biased by definition. It’s mostly white, male generated. It’s English language generated.” What’s more, she said, a lot of the data-related work that ultimately goes into AI products come from what she called “digital sweatshops, the exploitation of people in developing and third world countries to very, very low paid jobs and very harsh conditions.” 

Benjamin Plummer, chief executive of Invisible Technologies, explained there are two broad areas he’s thinking about: evaluating and understanding how models are performing in the real world to see where they’re strong or weak, and creating really high quality data that can be used to retain models and close gaps.

“There’s a really symbiotic relationship between those two things, and the faster you can crank that flywheel, the faster you can drive model performance and improvement,” Plummer said. Additionally, to Braga’s point, Plummer explained that to get the highest quality data, you need “really happy and engaged people.” That means paying them well-above living wages, for one. 

For Jonathan Ross, founder and chief executive of Groq, the main focus is on approaching the market holistically and being prepared to scale.

Groq, which makes AI chips, spent six months on a software compiler before they actually started designing the chip. “AI is a scale game, and if you can’t get to scale, there’s no point,” Ross said. For his company that means working with partners, such as Aramco Digital. “They’re covering our cost to deploy, and then we split the profits of that,” he said. “It’s a very beneficial arrangement.”

To round out the conversation, conference co-chair, Rana el Kaliouby, asked each panelist for a one word answer to what’ll make AI faster, smarter, more impactful, and equitable? Plummer said humans, Ross said commitment, and Braga said more equitable investment.

Read more coverage from Brainstorm AI:

Amazon’s top AI exec says industry concerns that LLMs hit a ‘wall’ are overblown, says Jeff Bezos ‘very involved’ in AI efforts

Pitching investors is like the NFL draft says Colin Kaepernick — ‘it only takes one’

Stability AI’s new CEO, hired six months ago, says business growing by ‘triple digits’ and no more debt

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About the Author
By Alena BotrosFormer staff writer
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Alena Botros is a former reporter at Coins2Day, where she primarily covered real estate.

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