• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessLayoffs

Workers hitting their KPIs still aren’t safe from performance-based layoffs—here’s how bosses find other ways to fire you anyway

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Down Arrow Button Icon
January 15, 2025, 4:00 AM ET
Corporate worker is fired, leaves office with desk belongings.
Companies like Microsoft, Amazon, and Goldman Sachs have based sweeping layoffs on employee performance, but career experts say workers aren’t in the clear for simply hitting their KPIs.SrdjanPav / Getty Images
  • Companies like Microsoft, Amazon, and Goldman Sachs have based sweeping layoffs on employee performance, but career experts say workers aren’t in the clear for simply hitting their KPIs. In the end, bosses can find other ways to fire you—here’s how to pivot and prepare. 

Performance review season is fast approaching, and some employers are using the opportunity to make large workforce cuts. But even top-achieving employees aren’t safe from the chopping block.

Recommended Video

Microsoftrecently announced that it would be rolling out a round of layoffs, and two sources familiar with the plans toldBusiness Insider underperforming employees will be considered in the reduction. While the $3.1 trillion technology company confirmed that it is planning terminations related to performance across the company, there is no confirmation of when or how many workers will be fired. 

“At Microsoft we focus on high-performance talent. We are always working on helping people learn and grow. When people are not performing, we take the appropriate action,” a Microsoft spokesperson told Coins2Day, adding that the business typically backfills roles impacted. 

The technology giant is just one of several employers who have based workforce reductions on worsened employee productivity—Amazon laid off more than 27,000 workers between 2022 and 2023, just after putting a large swath of them on performance improvement plans (PIPs). Goldman Sachs also dismissed hundreds of employees last year—part of the bank’s annual strategy of shedding low-performing staffers, according to people familiar with the matter.

As employers cast underperforming staff as deadweight during restructuring efforts, it’s easy for high achievers to feel secure amid the chaos. But career experts have a clear warning: Don’t.

Why high-performing workers aren’t always safe from layoffs

Just because an employee looks good on paper doesn’t mean they’re exempt from sweeping layoffs, Gabrielle Davis, a career expert at Indeed, tells Coins2Day. 

“While strong performance is a key factor in retention, there are other considerations that companies take into account when making the tough decision to reduce headcounts such as financial health, organizational restructuring, and strategic shifts in business priorities,” she says.

These situations are often out of the control of employees—they have no influence over their company taking on a new business priority or the broader financial impacts at play. And if a business is really struggling, top achievers can’t stay afloat if the company is a sinking ship. But there are other times when highly productive staffers could get fired for reasons within their control. 

“Consistently meeting your KPIs can provide a sense of security, but you never want to assume that you’re completely exempt from potential workforce reductions,” Keith Spencer, career expert at ResumeNow, tells Coins2Day, adding that it’s important to look at what you’ve done beyond the scope of your role.

“While strong performance is a key factor in retention, you still want to stay vigilant by diversifying your skills to enhance your versatility,” he adds.

Spencer’s point echoes a growing sentiment in corporate America—that if a worker isn’t constantly learning, then they’re falling behind. AI has ushered in a new era of upskilling, which has become an increasingly vital component of workers’ career health. Those who are hitting their goals may not be progressing beyond their responsibilities. 

How to pivot—or prepare for the worst 

If you’re feeling anxious about a potential layoff during performance review season, don’t despair. Career experts tell Coins2Day there are ways to turn things around. They agree that one of the most important steps a worried employee can take is to have an open conversation with their supervisor about the situation.

“Have an open conversation with your manager about your concerns and ask for measurable feedback. If you aren’t already, request regular check-ins to discuss performance and company health,” Davis says. “Being proactive about these conversations, while uncomfortable, is a great way to show initiative and commitment to your role and company.”

Davis stresses clearly communicating one’s value during the meeting by highlighting accomplishments, awards, and milestones that reflect high performance. 

Spencer agrees, advising worried workers to approach the conversation as an opportunity to confirm they are meeting expectations, rather than expressing fear of being laid off. He also recommends taking on high-impact tasks in the meantime that will deliver positive results for the company, or consider volunteering on projects to meet organizational goals.

But ultimately, sometimes a workforce reduction really is out of workers’ hands, and so it’s best to always be on top of personal finances and job prospects. 

“While it’s wise to remain optimistic, it’s also a good idea to prepare for the worst by updating your resume and other job search materials and tightening your budget to build up some emergency savings,” Spencer concludes.

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Coins2Day, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Coins2Day’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.