• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBlue Origin

Jeff Bezos’ Blue Origin finally launches massive New Glenn rocket into first orbit, but misses booster landing

By
Marcia Dunn
Marcia Dunn
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Marcia Dunn
Marcia Dunn
and
The Associated Press
The Associated Press
Down Arrow Button Icon
January 16, 2025, 4:27 AM ET
Blue Origin's New Glenn rocket lifts off from Launch Complex 36 at the Cape Canaveral Space Force Station, on Jan. 16, 2025, in Cape Canaveral, Fla.
Blue Origin's New Glenn rocket lifts off from Launch Complex 36 at the Cape Canaveral Space Force Station, on Jan. 16, 2025, in Cape Canaveral, Fla. John Raoux—AP

Blue Origin launched its massive new rocket on its first test flight Thursday, sending up a prototype satellite to orbit thousands of miles above Earth.

Recommended Video

Named after the first American to orbit Earth, the New Glenn rocket blasted off from Florida, soaring from the same pad used to launch NASA’s Mariner and Pioneer spacecraft a half-century ago.

Years in the making with heavy funding by Amazon founder Jeff Bezos, the 320-foot (98-meter) rocket carried an an experimental platform designed to host satellites or release them into their proper orbits.

All seven main engines fired at liftoff as the rocket blazed through the predawn sky to the delight of spectators lining nearby beaches. Company employees erupted in cheers and frenzied applause once the craft successfully reached orbit 13 minutes later, a feat that drew quick praise from none other than SpaceX’s Elon Musk.

Bezos took part in the action from Mission Control, standing with crossed arms as he gazed out a bank of windows and watched New Glenn soar.

“We did it! Orbital,” Blue Origin’s CEO Dave Limp said via X.

For this test, the satellite was meant to remain inside the second stage while circling Earth. The mission was expected to last six hours, with the second stage then placed in a safe condition to stay in a high, out-of-the-way orbit in accordance with NASA’s practices for minimizing space junk.

The first-stage booster missed its landing on a barge in the Atlantic minutes after liftoff so it could be recycled, but the company stressed that the more important goal was for the test satellite to reach orbit. Bezos said before the flight it was “a little crazy” to even try to land the booster on the first try.

“Great night for Team Blue. On to spring and trying again on the landing,” Limp said.

New Glenn was supposed to fly before dawn Monday, but ice buildup in critical plumbing caused a delay. The rocket is built to haul spacecraft and eventually astronauts to orbit and also the moon.

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

Blue Origin poured more than $1 billion into New Glenn’s launch site, rebuilding historic Complex 36 at Cape Canaveral Space Force Station. The pad is 9 miles (14 kilometers) from the company’s control centers and rocket factory, outside the gates of NASA’s Kennedy Space Center.

Blue Origin envisions six to eight New Glenn flights this year, if everything goes well, with the next one coming up this spring.

In a weekend interview, Bezos declined to disclose his personal investment in the program. He said he does not see Blue Origin in a competition with Musk’s SpaceX, long the rocket-launching dominator.

“There’s room for lots of winners” Bezos said from the rocket factory on Sunday evening, adding that this was the “very, very beginning of this new phase of the space age, where we’re all going to work together as an industry … to lower the cost of access to space.”

New Glenn is the latest in a series of big, new rockets to launch in recent years, including United Launch Alliance’s Vulcan, Europe’s upgraded Ariane 6 and NASA’s Space Launch System or SLS, the space agency’s successor to the Saturn V for sending astronauts to the moon.

The biggest rocket of all, at approximately 400 feet (123 meters), is SpaceX’s Starship. Musk said the seventh test flight of the full rocket could occur later Thursday from Texas. He hopes to repeat what he pulled off in October, catching the returning booster at the launch pad with giant mechanical arms.

Starship is what NASA plans to use to land astronauts on the moon later this decade. The first two moon landings under the space agency’s Artemis program, which follows the Apollo missions of the 1960s and 1970s, will see crews descending from lunar orbit to the surface in Starships.

Blue Origin’s lander, dubbed Blue Moon, will make its debut on the third lunar touchdown by astronauts.

NASA Administrator Bill Nelson pushed for competing moon landers similar to the strategy to hire two companies to ferry astronauts to and from the International Space Station. Nelson will step down when President-elect Donald Trump takes office on Monday.

Trump has tapped tech billionaire Jared Isaacman to run NASA. Isaacman, who has twice rocketed into orbit on his own privately financed SpaceX flights, must be approved by the Senate.

New Glenn’s debut was supposed to send twin spacecraft to Mars for NASA. But the space agency pulled them from last October’s planned flight when it became clear the rocket wouldn’t be ready in time. They will still fly on a New Glenn rocket, but not until spring at the earliest. The two small spacecraft, named Escapade, are meant to study the Martian atmosphere and magnetic environment while orbiting the red planet.

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Marcia Dunn
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
An unusual Fed ‘rate check’ triggered a free fall in the U.S. dollar and investors are fleeing into gold
By Jim EdwardsJanuary 26, 2026
1 day ago
placeholder alt text
Success
Despite running $75 billion automaker General Motors, CEO Mary Barra still responds to ‘every single letter’ she gets by hand
By Preston ForeJanuary 26, 2026
21 hours ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
1 day ago
placeholder alt text
Success
'The Bermuda Triangle of Talent': 27-year-old Oxford grad turned down McKinsey and Morgan Stanley to find out why Gen Z’s smartest keep selling out
By Eva RoytburgJanuary 25, 2026
2 days ago
placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
4 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
5 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

C-SuiteBusiness Management
For successful AI adoption, managers should focus on a different movie to drive transformation
By Bipul SinhaJanuary 27, 2026
20 minutes ago
kids
CommentaryGen Z
Coming soon: a lost generation of employee talent?
By Patrick E. HopkinsJanuary 27, 2026
45 minutes ago
NewslettersTerm Sheet
Exclusive: Pace raises $10 million from Sequoia as enterprise AI collides with insurance
By Allie GarfinkleJanuary 27, 2026
3 hours ago
NewslettersCoins2Day Tech
Minnesota tests Silicon Valley’s business-as-usual attitude
By Alexei OreskovicJanuary 27, 2026
4 hours ago
MagazineData centers
Inside a multibillion dollar AI data center powering the future of the American economy
By Sharon Goldman and Nicolas RappJanuary 27, 2026
4 hours ago
LawSocial Media
TikTok users panic over the app’s ‘immigration data’ collection in its new privacy policy, but the wording isn’t new—here’s what it means
By Marco Quiroz-GutierrezJanuary 27, 2026
4 hours ago