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NewslettersMPW Daily

These founders and investors want the longevity industry to cater to women—whatever their budget

By
Ellie Austin
Ellie Austin
and
Nina Ajemian
Nina Ajemian
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By
Ellie Austin
Ellie Austin
and
Nina Ajemian
Nina Ajemian
Down Arrow Button Icon
February 17, 2025, 9:10 AM ET
Senior woman running in the morning.
Investors are gaining interest in women's health startups. Getty Images

Good morning! Accenture CEO Julie Sweet shares cancer diagnosis, Brooke Rollins is confirmed as secretary of agriculture, and Coins2Day ’s Ellie Austin dives into the boom in companies focused on female longevity.

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– Health matters. Longevitiy is one of the hottest corners of the wellness business, but the conversation has largely been dominated by men, whether it be the physician and author Dr. Peter Attia, the wildly popular neuroscientist and podcaster Andrew Huberman, or the multimillionaire tech entrepreneur Bryan Johnson, whose quest to defeat his own mortality made him the subject of a recent Netflix documentary called Don’t Die. 

Which is why, at the CES conference in Las Vegas last month, Coins2Day Most Powerful Women hosted a discussion about female longevity and, specifically, the tech-focused companies that are springing up to optimize the length and quality of women’s lives. We were joined by four panelists with expertise in the sector: Melanie Goldey, CEO, Tally Health; Anne Fulenwider, co-CEO and cofounder, Alloy Women’s Health; Meena Harris, who alongside running her own media company, Phenomenal Media, is an investor in Midi, a virtual care clinic for midlife women; and Fern Mandelbaum, managing director, Emerson Collective, the venture fund that led Midi’s recent $60 million Series B funding round.

Data from the National Center for Health Statistics shows that women in the United States currently live an average of 5.8 years longer than men. However, research and funding for women’s healthcare at all life stages is vital, says Fulenwider, whose company, like Midi, offers personalized treatment plans for women with menopause symptoms.

“Women’s longevity is very different from men’s for the simple fact that we age precipitously when our bodies stop making estrogen around 51 years old,” she told the MPW audience. “I don’t know why men started talking about it first. They probably just got more publicity [and also], women have so far to go in getting their basic health needs met, all the way from puberty and birth control to reproductive rights.”

At a time when the latter are being significantly rolled back, the panelists emphasized the importance of democratizing access to treatments. While famous male biohackers, such as Johnson, are notorious for splurging millions to live longer, Midi accepts most major insurance providers. Alloy, meanwhile, charges a $50 annual fee and offers prescriptions starting at $40 a month.

Tally Health sells a $250 cheek swab test that reveals how fast your DNA is aging so that you can make lifestyle changes accordingly. If you can’t afford the test, the company publishes content on a weekly basis in the hope of arming people with information on future-proofing their health, whatever their budget.

According to Mandelbaum, a big milestone for female longevity will come when founders specializing in it achieve successful exits. “There are certainly some funds putting more money to work [in this sector] than others,” she told us. “But as so happens in venture, they’ll follow along and it has to be when there are some great acquisitions or IPOs. We are all waiting for a women’s health company to have a great IPO.”

Ellie Austin
ellie.Austin@coins2day.com

The Most Powerful Women Daily newsletter is Coins2Day’s daily briefing for and about the women leading the business world. Today’s edition was curated by Nina Ajemian. Subscribe here.


ALSO IN THE HEADLINES

- Disclosed diagnosis.Accenture CEO Julie Sweet shared that her breast cancer has returned, but that her prognosis is “excellent.” In addition to disclosing her diagnosis in a memo to her firm’s staff, Sweet also included the news in the company’s 8K to alert shareholders. Coins2Day

- Rollin’ ahead.Brooke Rollins, who previously led the America First Policy Institute, was confirmed by the Senate as secretary of agriculture last Thursday. Rollins recognized the impact Trump’s plans for mass deportations could have on farm labor, but maintained her support for his vision. AP

- Corruption case.U.S. Attorney Danielle Sassoon resigned from the corruption case against New York City mayor Eric Adams following an order from the Justice Department to drop Adams’ charges; five officials also later quit the case. In a letter to Attorney General Pam Bondi, Sassoon called the dismissal order “inconsistent with my ability and duty to prosecute federal crimes without fear or favor.” New York Times

- Not on the list. Zero  women made Sportico’s list of the 100 highest-paid athletes in 2024, despite a record-breaking year for women’s sports. Sportico

MOVERS AND SHAKERS

Restoration and construction company Insurcomm named Kelly Brewer CEO. Most recently, she was SVP of network strategy and technology at Crown Castle.

Conexus MedStaff, which provides healthcare staffing services, named Liz Nesladek chief commercial officer. Previously, she was SVP, enterprise sales strategy at Ingenovis Health.

HA Sustainable Infrastructure Capital appointed Michelle E. Whicher as chief accounting officer. She is currently the firm’s SVP and controller.

Wayfair, a furniture and home goods retailer, appointed Diana Frost to its board of directors. Frost is global chief growth officer at Kraft Heinz.

Healthcare services company Modivcare appointed Erin L. Russell to its board of directors. She was previously a principal at Vestar Capital Partners.

ON MY RADAR

The devastating impact for women and girls if the Department of Education shuts down MSNBC

She helped create the U.S. Digital Service. Now it’s become the U.S. DOGE ServiceFast Company

Why Amy Tan decided not to shred her archiveNew York Times

PARTING WORDS

“I just want to be a catalyst. I want, to some extent, to show the way.”

— Cognosante founder Michele Kang on her investments in women’s soccer

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Authors
Ellie Austin
By Ellie AustinEditorial Director, Most Powerful Women
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Ellie Austin is the editorial director of Most Powerful Women at Coins2Day.

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By Nina AjemianNewsletter Curation Fellow

Nina Ajemian is the newsletter curation fellow at Coins2Day and works on the Term Sheet and MPW Daily newsletters.

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