• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCoins2Day CHRO

Nearly half of company leaders say they plan to stick with their DEI policies despite the Trump-fueled backlash

Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
Down Arrow Button Icon
Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
Down Arrow Button Icon
March 4, 2025, 8:45 AM ET
Donald Trump throwing writing pens into a crowd
President Donald Trump throws pens used to sign executive orders to the crowd during an indoor Presidential Inauguration parade event in Washington, D.C., on Jan. 20, 2025.Matt Rourke—AP

Good morning!

Recommended Video

The Trump administration is pushing private companies to dismantle their DEI programs, but many business leaders are still standing by their diversity and inclusion policies, according to a new survey.

Around 53% of C-suite leaders surveyed after the inauguration say the administration’s rhetoric and policies are likely to decrease DEI commitments within the corporate world overall, according to a survey from employment law firm Littler conducted in January of 2025. However, 49% say they don’t plan to rollback their own DEI programs, and only 8% admitted to seriously considering making fundamental changes.

That’s because many companies are taking a “wait-and-see” approach, says Jeanine Conley Daves, employment attorney and member of the firm’s IE&D Consulting Practice. A majority (60%) of respondents say their organization is waiting on further developments from the new administration, including how the latest guidelines laid out in the recent executive orders will be enforced. Leaders are also likely in talks with their legal teams to ensure they’re not needlessly dropping practices they’ve found to be successful. 

“Despite the increased scrutiny, many companies seem to be taking a measured approach, rather than rushing to end or scale back IE&D efforts,” says Conley Daves. “It makes sense not to make extensive changes to efforts and initiatives that have helped to build a strong company culture.” 

She adds that “many companies have recognized that they have been compliant with Title VII, so as long as they are compliant, companies are finding reasons not to pull them back.”

Even though nearly half of companies are standing by their DEI programs, they certainly feel the chilling effect of a presidential administration eager to crack down on diversity and inclusion initiatives. More than half of C-suite leaders (55%) say they are concerned about the risks of lawsuits, additional government actions, and shareholder votes, according to the survey. That number rises to 74% of executives who work for businesses that are federal contractors (who have been specifically targeted by a Trump executive order), and sits at around 67% and 65% respectively for public companies and large employers with a workforce larger than 5,000. 

Out of the companies that are choosing to roll back their DEI programs, the survey finds the primary concern is external communications and the language used to describe certain initiatives. Around 61% of company leaders who are considering rolling back their policies say they are weighing whether to remove or alter DEI-related language from their websites, proxy statements, or other outward-facing communications.

But 52% of these leaders are also considering dropping benchmarks and metrics around certain DEI goals, according to the survey. Conley Daves, however, notes that there can be value in companies continuing to track such data under a privileged review so as not to lose valuable insights about their workforces. 

“It’s hard to change what you don’t measure,” she adds.

Brit Morse
[email protected]

Around the Table

A round-up of the most important HR headlines.

As more companies nix their DEI commitments, consumers are turning towards small businesses to show their support for diverse supplier commitments.Washington Post

Large tech companies like Google and HP plan to release tech that allows workers to communicate in 3D without wearing glasses or VR headsets. Wall Street Journal

Companies are finding it challenging to determine what DEI programs are legal or not without a clear definition of the term. The Atlantic

Watercooler

Everything you need to know from Coins2Day .

Bad behavior. The company’s board is ousting Kroger’s longtime CEO after an internal investigation found issues with his “personal conduct.” —Paolo Confino

Wardrobe change. The CEO of Poshmark says he relies on Gen Z for fashion inspiration, saying the generation helps him stay up-to-date with the latest trends. —Emma Burleigh

Buying it back. 23andMe CEO Anne Wojcicki is trying to buy back the DNA testing company she founded for about $75 million—a surprisingly low price for a company once worth $6 billion. —Lila MacLellan

This is the web version of Coins2Day CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Brit Morse
By Brit MorseLeadership Reporter
LinkedIn icon

Brit Morse is a former Leadership reporter at Coins2Day, covering workplace trends and the C-suite. She also writes CHRO Daily, Coins2Day’s flagship newsletter for HR professionals and corporate leaders.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.