- Sonos has reportedly paused its plans to get into the video streaming service. A device which was expected to launch this year has been shelved, according to a report in The Verge. Workers will be reassigned to other projects. The news follows the departure of the CEO earlier this year.
Sonos’ volatile year is showing no signs of settling.
The company, best known for its speakers, had reportedly put plans to release a video-streaming device on hold. That could leave it without a major new product release for 2025.
The Verge reports the decision was announced on an all-hands call at the company on Wednesday. The team that was working on the project will reportedly be reassigned to other projects.
Sonos was expected to begin selling the streaming product later this year, with prices ranging between $200 and $400. It was expected to offer a wider-reaching search feature, which could find shows regardless of where they were streamed and act as an HDMI hub for other devices, along with syncing with Sonos speakers.
A Sonos representative declined to address the report, telling Coins2Day “we don’t comment on our roadmap.”
It’s the latest in a series of stumbles for the company. Last year, Sonos rolled out a new mobile app that was met with universal disdain, with critics noting it removed several key functionalities. Users were frustrated and the company acknowledged it had rolled out the app too quickly.
The problems with that app delayed two products that were supposed to go on sale late last year. Ultimately, the company said, the problems with the app wound up costing Sonos between $20 million and $30 million in lost sales, causing the company to lower its earnings guidance.
That led to CEO Patrick Spence’s departure in January. Chief product officer Maxime Bouvat-Merlin departed as well. Those followed the company’s layoffs of more than 100 people last August.
