• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessCareer Advice

Sorry Gen Z, the days of job-hopping salary hikes are over: For the first time in 10 years, staying loyal pays just as well

Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
Emma Burleigh
By
Emma Burleigh
Emma Burleigh
Reporter, Success
March 20, 2025, 11:21 AM ET
Gen Z worker on the way to the office.
Salary increases for job hoppers are shrinking. Gen Z might want to follow Walmart’s Doug McMillon’s lead on building a career through loyalty.Alberto Menendez Cervero / Getty Images
  • It used to pay to switch jobs—but now Gen Z’s career strategy is down the drain. A new report from the Atlanta Fed shows that workers who stayed put in their jobs last month saw a 4.6% wage increase, compared to those who switched roles and made a measly 0.2% more.

Gen Z has been fast-tracking their way up the career ladder by job-hopping. But the shortcut to bigger paychecks and snazzy job titles has lost its edge. Now, staying loyal pays virtually just as much as jumping ship.

Recommended Video

Workers who stayed put at their jobs received a 4.6% wage bump in January and February, while those who switched gigs only received a marginally higher increase of 4.8%, according to new data from the Atlanta Fed. 

The financial opportunity gap is closing fast: the salary difference between people who stay in their jobs and those who switch is currently at the lowest level it’s been in 10 years. 

Just two years ago, job hoppers got a 7.7% wage increase compared to the 5.5% hike for those who stayed. 

This can be jarring to professionals who have long been told that switching jobs was the best way to rise to the next tax bracket. And there are a few reasons why things have changed; an uncertain white-collar job market has left many afraid to take the jump, with high competition and shrinking options; employees are experiencing salary deflation, being offered less for doing the same job at different companies; and wage increases have stagnated in industries like technology. 

CEOs at Cisco, Walmart, Disney, and more highlight that playing the long game can pay off

Gen X and baby boomers were once told the best way to succeed is by staying at one employer for many years; their loyalty would entail a pension, and a better chance at climbing the company totem pole. But as benefits wane and promotions are clinched, leaving for greener pastures became commonplace.

About 75% of workers ditch their employer before even receiving a promotion, according to an ADP report on payroll data. Gen Z, in particular, are keen on the strategy—about 83% self-identified as “job-hoppers,” according to a 2023 report from ResumeLab. And up until this point, it’s been paying off. An H&R Blockreport found that in 2023, nearly one-third of Gen Z changed jobs, with 35% making the move explicitly to secure higher wages. 

Job-hopping has become normalized, despite how much CEOs hate it. About 41% of workers in general think switching gigs every two to three years is acceptable, and 56% of Gen Z believe the same, according to 2024 data from Resume Genius. Yet leaders are still adamant that loyalty will be rewarded—take it from Cisco’s new U.K. Chief Sarah Walker, who toldCoins2Day the 25 years she spent climbing the ranks at the $17.7 billion company were well worth it. 

“You just need to be patient in the journey,” she said. “As a society, we’ve moved on to where everything is immediate, and that does bleed into people’s expectations of how quickly progression should be made and the pressure that people put on themselves to say, ‘I have to get promoted within a year and if I haven’t, then that means I’m not on the right trajectory, and therefore I’m going to go elsewhere and see if I can get there any quicker.’” 

Read more from Coins2Day

  • This entrepreneurial couple cashed out their 401(k)s and sold a $126 million company—now, they run a U.K. Soccer team
  • Trump’s 25% tariffs are backfiring and threatening Gen Z’s trade career aspirations—putting car manufacturing jobs in peril
  • Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin
  • Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit
  • Warren Buffett reveals the unique education strategy he took in school—and eventually paid off with a $170 billion fortune
  • She’s not alone. Many other Coins2Day 500 CEOs have similarly earned their stripes after dedicating years to the same company. Walmart’s Doug McMillion, Disney’s Bob Iger, HP’s Enrique Lores, and General Motors’ Mary Barra all worked their way up to the corner office. If workers keep their eye on the ball at their employer, good things can naturally reel in. 

    “Don’t take your current job for granted,” McMillion said in an interview with Stratechery last year. “The next job doesn’t come if you don’t do the one you’ve got well.”

    With job-hopping no longer the golden ticket to pay rises and promotions, Gen Zers may need to rethink their career strategy—in any case, loyalty will grow increasingly valuable as they move up the ladder.

    As Ashley Constable, a senior managing director at executive recruiting firm Robert Half, toldCoins2Day: “If someone’s been an early job-hopper, that’s okay. But as they grow, that’s when you need to see more longevity in terms of tenure within the organization.” 

    Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
    About the Author
    Emma Burleigh
    By Emma BurleighReporter, Success

    Emma Burleigh is a reporter at Coins2Day, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Coins2Day’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

    See full bioRight Arrow Button Icon
    Rankings
    • 100 Best Companies
    • Coins2Day 500
    • Global 500
    • Coins2Day 500 Europe
    • Most Powerful Women
    • Future 50
    • World’s Most Admired Companies
    • See All Rankings
    Sections
    • Finance
    • Leadership
    • Success
    • Tech
    • Asia
    • Europe
    • Environment
    • Coins2Day Crypto
    • Health
    • Retail
    • Lifestyle
    • Politics
    • Newsletters
    • Magazine
    • Features
    • Commentary
    • Mpw
    • CEO Initiative
    • Conferences
    • Personal Finance
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Coins2Day Brand Studio
    • Coins2Day Analytics
    • Coins2Day Conferences
    • Business Development
    About Us
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Coins2Day
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map

    © 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.