• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsAutos

Trump warns U.S. carmakers not to take advantage of tariffs by hiking prices on consumers

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
March 28, 2025, 8:48 AM ET
U.S. President Donald Trump enters the stadium during the Division I Men's Wrestling Championship held at the Wells Fargo Center on March 22, 2025 in Philadelphia.
President Donald Trump will hike the cost of importing cars into the U.S. to 25% by taking advantage of a loophole that lets the executive take command over trade policy from Congress.Isaac Wasserman—NCAA Photos via Getty Images
  • The Trump administration believes auto execs could be tempted to use the tariffs as cover to push through their own hefty price hikes without risking the competitiveness of their U.S.-built vehicles. This would be an effective means of balancing out the loss of sales from tariffs placed on their foreign imports. “The math would tell you that’s going to cost us multibillions of dollars,” one executive told the Wall Street Journal. “So who pays for that?”

The White House is afraid automakers could take advantage of next month’s tariffs to arrange an across-the-board price hike on Americans looking to buy a new car.

Recommended Video

Come April 3, all new vehicles built abroad will be slapped with a 25% import duty, a cost that will likely be passed on to U.S. Consumers. Since this affects roughly half the cars sold in the country, companies like General Motors could use the tariff increase as cover to increase their prices on domestically built vehicles as well.

To mitigate the threat of an across-the-board increase in car prices, President Donald Trump held a phone call with management from the top automakers in the country, warning them not to use the tariffs as an excuse to raise prices on domestic cars.

In it, Trump told the executives that the White House would look unfavorably on such a move, leaving some of them rattled and worried they would face punishment if they increased sticker prices, according to the Wall Street Journalreport citing people with knowledge of the call. 

“The math would tell you that’s going to cost us multibillions of dollars,” one executive told the paper. “So who pays for that?”

The Trump administration did not reply by press time to a request from Coins2Day for comment. 

Rising car prices a major factor behind pandemic inflation

In the aftermath of the COVID-era semiconductor crunch that began in early 2021, the lack of supply of new cars sent prices soaring by roughly 20%, and even more for used cars, and to this day they remain elevated over their long term average. 

Together they were a major driver behind the post-pandemic bout of inflation that scarred Americans, helping return Trump return to the Oval Office. A key promise of the Trump campaign was a pledge to lower the cost of living for everyday Americans. 

The White House has squared the circle by claiming tariffs are a tax on foreign countries, a kind of IRS only in this case the rest of the world pays.

Much of the economics profession has repudiated this claim, however, and American consumers will soon find out if they are correct. 

Once the industry’s stockpile of imported cars and parts is depleted, the Trump tariffs could add $4,711 to the cost of a vehicle under the new rules, according to an estimate from celebrated supply-side economist Arthur Laffer, a favorite among pro-business Republicans.

Using that math, carmakers would be in a position to increase the price of a U.S.-built vehicle by $4,000 and still remain below the direct competition. The added profit could help offset the potential loss of sales for Mexican-built cars for companies like General Motors and Stellantis.

Trump: Stagnant U.S. Car production poses a threat to security

How did Trump manage to impose such steep tariffs unilaterally? The administration availed itself of a legal loophole. 

“Automobiles and certain automobile parts are being imported into the United States in such quantities and under such circumstances as to threaten to impair the national security of the United States,” the White House said, adding that the U.S. Share of global auto production has stagnated over the past six years.

Arguing that foreign cars that cross the border somehow pose a danger to the world’s richest and most powerful country is not an obvious argument for many. Without it, however, Trump would need Congress to implement the tariffs, since the Constitution places responsibility for tariffs and trade under the purview of the legislative branch of government. 

The only exception to the rule is Section 232, which allows the executive to restrict imports strictly when there is a national security theat.

Trump’s solution is to argue that countries like Australia, which imports all of its motor vehicles after the last domestic production site closed in late 2017, are strategically vulnerable due to the loss of a portion of its heavy industry.

“Only about half of the vehicles sold in the United States are manufactured domestically, a decline that jeopardizes our domestic industrial base and national security,” the White House said.

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Coins2Day, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.