• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessGen Z

Refusing to drink the corporate Kool-Aid, half of Gen Zers would turn down a job that doesn’t align with their beliefs

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
April 3, 2025, 10:09 AM ET
Over half of the youngest generation is willing to walk away from a job before selling out.
Over half of the youngest generation is willing to walk away from a job before selling out.Getty Images—Elizaveta Starkova

Like many generations before them, the current cohort of young adults isn’t necessarily looking to work for the Man. The search for a stable salary and benefits, however, often poses a threat to this resolve. Gen Z is holding fast, though, trying to take hold of late-stage capitalism’s reins.

Recommended Video

The volatile economy and the rough hand of cards dealt to Gen Z has put extra pressure on the generation’s resolve. These young adults have been particularly financially vulnerable as they dealt with larger student loans, rounds of recessions, and inflation early on in their career as they attempted to build wealth. But many Gen Zers aren’t giving up on their beliefs as they search for a way to solve for two goals that are often at odds in the modern economy: mission alignment and good pay. 

More than half (53%) of Gen Zers would reject a job if the employer’s mission didn’t line up with their sociopolitical values, according to a United Way of the National Capital Area survey of 1,000 Americans, 495 of whom were Gen Zers. Looking at survey responses from the fall of 2023, the nonprofit found the desire to work for an organization where the stated values felt in accordance with one’s beliefs had intergenerational pull but was especially important for younger employees.

While looking for a job, Sade Collier, NYU class of 2024, experienced this battle. Telling Coins2Day she doesn’t think she could work for a corporation, Collier added that sometimes she’d find an opening that matches her experience but will look at who sponsors the company and be deterred. 

“The deeper you dive, it’s like, oh, no,” she said, adding that even in the so-called good companies it’s hard to find a moral fit. “A lot of places that you would think would be kind of safe, that have spoken out in some ways…it’s like, another way, they’re unethical.” It can be disheartening. “It’s really hard to have to keep x’ing jobs because so many places feel unethical or seem unethical,” Collier explained.

Collier isn’t alone in the quest to enter the workforce on her own terms. A good 55% of Gen Zers highlight the importance of their employer aligning with their beliefs, per United Way’s survey. That shifts to 45% of Gen X, 42% of millennials, and 34% of baby boomers. It’s worth noting that while more Gen Zers were surveyed for this poll, close to half of other generations also expressed that they’d walk away from an offer if the job didn’t align with their beliefs.

As for what fuels this youngest working generation’s activism, most cite feeling like it’s the moral thing to do, followed by being motivated by their personal experiences. Atop their list of prime concerns are issues of inflation, health care access, and affordable housing. 

When it comes to human rights issues, Gen Z cares the most about racial equality and also shows greater passion for this cause than older generations. Gen Zers also reported a greater interest in income inequality and employment opportunities than their older peers. And the generation is looking to act on their values, as 32% of them report being regularly engaged in social justice work.

How much does Gen Z think they need to make?

Unsurprisingly, Gen Z is looking to get paid well. The generation that has been often forced to depend on older generations and live at home longer to afford life in the current landscape is itching for a real living wage. The generation is most motivated by salary and benefits (86%), followed by work-life balance (72%) and career advancement opportunities (46%), per United Way. It all puts extra pressure on young workers’ values and sometimes forces their hands to betray them for a check.

Collier admits sometimes she and her friends will go on LinkedIn and kind of scoff at what her peers are pursuing, as it “feels kind of traitorous for people to go work at a certain place.” But she acknowledges that her generation is in a bind. “The market is just so dire that people are kind of willing to take what they could get.”

A version of this story originally published on Coins2Day.com on April 8, 2024.

More on Gen Z:

  • 24-year-old eats a 65-cent breakfast every day, skips salon visits and has saved $90K—she’s part of Gen Z’s FIRE movement and plans to retire by 40
  • Gen Z are terrified of layoffs so they’re copying Steve Jobs and showing up to the office in uniforms
  • Over 4 million Gen Zers are jobless—and experts blame colleges for ‘worthless degrees’
Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Rich young man walking into office
SuccessWealth
The wealthy kids of property-rich U.K. parents get the highest-paying jobs, especially sons—and new research has revealed why
By Emma BurleighJanuary 15, 2026
8 hours ago
Andy Reid
SuccessCareers
America’s hottest job opening right now is in the NFL—no degree is required, you won’t be fixed to a desk and it pays up to $20 million
By Preston ForeJanuary 15, 2026
8 hours ago
Dante Moore reacts to green and white confetti falling on him.
SuccessSports
An NFL-bound college quarterback just turned down a $50 million payday to stay in school and play another season
By Sasha RogelbergJanuary 15, 2026
10 hours ago
Successwork-life balance
Despite a $45 million net worth, Big Bang Theory star still works tough, 16-hour days—he repeats one mantra when overwhelmed
By Orianna Rosa RoyleJanuary 15, 2026
15 hours ago
Healthbenefits
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
16 hours ago
taylor
Politicsphilanthropy
Rural America is getting a bailout, but not from Trump—billionaires are riding to the rescue
By Nick LichtenbergJanuary 14, 2026
1 day ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
1 day ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
1 day ago
placeholder alt text
Success
Despite a $45 million net worth, Big Bang Theory star still works tough, 16-hour days—he repeats one mantra when overwhelmed
By Orianna Rosa RoyleJanuary 15, 2026
15 hours ago
placeholder alt text
Economy
California's wealth tax doesn't fix the real problem: Cash-poor billionaires who borrow money, tax-free, to live on
By Nick LichtenbergJanuary 14, 2026
1 day ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
2 days ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
3 days ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.