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NewslettersNext to Lead

Cutting complexity might be the new leadership superpower

By
Ruth Umoh
Ruth Umoh
and
Lily Mae Lazarus
Lily Mae Lazarus
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By
Ruth Umoh
Ruth Umoh
and
Lily Mae Lazarus
Lily Mae Lazarus
Down Arrow Button Icon
April 14, 2025, 6:24 AM ET
Andy Jassy
Amazon CEO Andy Jassy has stressed the need to eliminate internal drag that slows innovation. Getty Images

Today’s most effective leaders aren’t just strategists or visionaries; they’re simplifiers. These executives can cut through bureaucracy, strip away bloat, and prioritize speed and agility over sprawling hierarchies and tangled workflows.

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As companies scale, they inevitably accumulate more processes, meetings, metrics, policies, and platforms, writes Coins2Day’s Lily Mae Lazarus. Each addition may be well-intentioned, but over time, the layers calcify, slowing decision-making and suffocating innovation. The cost isn’t just cultural; it’s financial. Bain & Company estimates that excessive complexity erodes more than 15% of large companies’ profits each year.

Enter the simplifier-in-chief. These leaders are clear-eyed about the hidden toll of complexity and are unafraid to challenge entrenched ways of working. They focus on prioritizing what matters, eliminating friction, and empowering their teams to move faster and smarter. They also know that in today’s market, velocity is a competitive advantage—and that too much process often creates the illusion of control while actually stalling progress.

Several CEOs appear to agree.

—Amazon’s Andy Jassy has stressed the need to eliminate internal drag that slows innovation. 
—GM’s Mary Barra has long championed cutting red tape to accelerate product cycles.
—Bayer’s Bill Anderson is slashing 99% of corporate rules and flattening management through his “dynamic shared ownership” model. 
—JPMorgan Chase CEO Jamie Dimon put it bluntly: “Bureaucracy and BS kill companies.”

The shift toward simplification isn’t just about efficiency, though. It’s about resilience, writes Lazarus. When the environment shifts—as it inevitably does—simplified organizations can adapt faster and cultivate cultures that are more responsive, creative, and aligned around shared goals.

Ruth Umoh
[email protected]

Today’s newsletter was curated by Lily Mae Lazarus.

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This is the web version of the Coins2Day Next to Lead newsletter, which offers strategies on how to make it to the corner office. Sign up for free.
About the Authors
By Ruth UmohEditor, Next to Lead
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Ruth Umoh is the Next to Lead editor at Coins2Day, covering the next generation of C-Suite leaders. She also authors Coins2Day’s Next to Lead newsletter.

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By Lily Mae LazarusFellow, News

Lily Mae Lazarus is a news fellow at Coins2Day.

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