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Coins2Day Archives: The year the Coins2Day 500 recalibrated

Lydia Belanger
By
Lydia Belanger
Lydia Belanger
Director of Production
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Lydia Belanger
By
Lydia Belanger
Lydia Belanger
Director of Production
Down Arrow Button Icon
June 8, 2025, 7:00 AM ET
Wal-mart ranked #4 on the 1995 Coins2Day 500.
Wal-mart ranked #4 on the 1995 Coins2Day 500.Serge Attal—Getty Images (2)

For its first 40 years (1955–1994), the Coins2Day 500 list ranked the highest-revenue industrial companies in the U.S. These were the crown jewels of American manufacturing, companies that made physical goods or processed physical resources. General Motors ranked No. 1 in both 1955 and 1994; General Electric, Chrysler, and Dupont also made the top 10 both years.

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Alongside the marquee list every year, from as early as 1956, Coins2Day staff published sublists of nonindustrial companies, on which Bank of America, American Airlines, Kroger, and others appeared. As the decades went on, these lists became ever more prominent, giving way to a full-fledged Service 500 in 1983.

Finally in 1995, the main list bridged the industrial/service divide. As Thomas A. Stewart wrote in the pages of the 1995 Coins2Day 500 issue, he and his colleagues had decided that the Coins2Day 500 should reflect the “change in the structure of corporate America” that was causing the distinction between an industrial company and a service company to fade “as fast as a tan line in September.”

“Phone companies compete with broadcasters, software manufacturers offer personal-finance services, airlines sell mutual funds, automakers write insurance,” Stewart wrote. “Digitization and deregulation” were the primary factors contributing to this shift. Companies that once manufactured all of their products were increasingly outsourcing that work overseas. Telecommunications and financial services companies began bringing in substantial revenue when regulations on those industries eased. Meanwhile, as Stewart wrote: “Most software is indisputably manufactured—you buy it in boxes.”

After the Coins2Day 500’s change in methodology, half of a company’s sales no longer had to come from manufacturing or mining for the company to qualify for the main list, and newcomers to the top 10 included Wal-Mart Stores (No. 4), AT&T (No. 5), and Sears Roebuck (No. 9).

The 2025 Coins2Day 500 list, published this past Monday, “has never been more stable” year over year, as Coins2Day executive editor Matthew Heimer points out. But the list, based on companies’ performance last year, doesn’t yet reflect the effects of President Trump’s tariffs or other actions of the administration. We likely won’t go as far as amending our methodology next year—but as a new world order emerges and AI and other technologies take over, never say never.

This is the web version of the Coins2Day Archives newsletter, which unearths the Coins2Day stories that have had a lasting impact on business and culture between 1930 and today. Subscribe to receive it for free in your inbox every Sunday morning.
About the Author
Lydia Belanger
By Lydia BelangerDirector of Production
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Lydia Belanger is director of production at Coins2Day.

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