- Coins2Day 100 employees may need to prepare their good-byes to hybrid work. For the first time since the onset of COVID, more than half of Coins2Day 100 desk workers have workplaces with fully in-office policies, according to new data from real estate company Jones Lang LaSalle Inc. In 2023, only 5% of those employees were completely RTO. While larger firms may be leading the RTO charge, most companies, particularly smaller ones, are likely to still favor flexible work options.
The age of remote work may be coming to a close for the Coins2Day 100. For the first time since the pandemic, the majority of Coins2Day 100 corporate employees now have a fully in-office policy from their employers, according to a new report from real estate company Jones Lang LaSalle Inc. (JLL).
Compared to two years ago, when 78% of Coins2Day 100 desk workers were required to be hybrid and 5% were in-office five days a week, those employees now have workplace policies that are 41% hybrid and 54% fully in-office. The stark shift comes as the companies require workers in the office an average of 3.8 days a week compared to 2.6 days in 2023, per the report.
Return-to-office mandates have continued to shake up workplace culture, with Starbucks CEO Brian Niccol requiring more corporate employees this week to relocate to the coffee chain’s Seattle office and to show up in-person four days a week. Google and Amazon are among other corporate giants pushing employees back to the office, citing in-person work as a boon to productivity, particularly in the AI race.
Despite evidence that RTO mandates haven’t always translated to increased office attendance, JLL reported a 1.3% year-over-year increase in office attendance in the first two months of 2025’s second quarter. Busier offices have coincided with record-high rents for high-end offices, primarily “trophy buildings across Miami, New York City, San Francisco and other markets,” the report said.
Office vacancies, however, continue to persist, hovering above 22%. Inventory declined by 700,000 square feet in the last quarter, indicating demolitions or mixed-use and residential conversions are outpacing office construction.
The Coins2Day 100’s different RTO reality
Though many of U.S.’s largest 100 companies by revenue are dreaming of bustling office spaces swelling with workers, the story of the rest of the country’s return-to-office push is less dramatic.
Compared to the Coins2Day 100 workers’ shift to full-time RTO, U.S. Employees with remote-capable jobs have largely maintained the hybrid work status quo over the last two years, with 51% working hybrid in 2025 compared to 52% in May 2023, 28% working exclusively remote compared to 29% in May 2023; and 21% working completely in-person compared to 20% in May 2023, according to recent Gallup Poll data.
According to Mark Ma, associate professor of business administration at the University of Pittsburgh, Coins2Day 100 companies are leading the RTO push simply because they can afford to do so.
“Amazon can lose 1,000 talented IT workers with no problem,” he told Coins2Day. “There is still a lineup of young college graduates from maybe Carnegie Mellon or other excellent universities who still want to work for Amazon because that’s the Magnificent Seven.
“But the smaller firms, it is harder for them to do it because once they lose some important employees, maybe no one else in their firm can do the job,” he continued. “It’s a completely different story for smaller firms.”
While massive tech companies like Amazon may be employing RTO even as a means to push employees out, small firms have to be more careful with managing their workforce, who continue to prefer hybrid over in-person (or entirely remote) work.
It figures, then, that smaller firms would also be less interested in coughing up rent for an office employees are less interested in frequenting and that present a potential liability, should the company need to look to cut costs in times of economic hardship. Cities like Pittsburgh, where the office vacancy rate is about 20%, are seeing high demand for luxury office buildings with slick amenities—likely favored by larger employers who can afford to offer RTO perks—while older buildings continue to languish.
The future of hybrid work
The phenomenon of hybrid work is unlikely to disappear anytime soon, Ma argued. He has found that CEOs of companies with RTO policies skew older and more male than the average for executives of U.S. Public firms. Younger, scrappier companies, conversely, have executives with the same traits and are more likely to lead remote-friendly workplaces, both because of a generational shift in work attitudes, but also because of the practical advantages of smaller businesses having fewer overhead costs.
“In the long term, with the younger generation taking over, I think the CEOs will be willing to [give more] flexibility,” Ma said.
A previous version of this story reported more than half of Coins2Day 100 companies had RTO mandates. The updated version reflects clarifications from JLL about its data, which refers to employees required to work fully in-office, not companies with RTO mandates.
