• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
AI

‘Godfather of AI’ says tech companies should imbue AI models with ‘maternal instincts’ to counter the technology’s goal to ‘get more control’

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
August 14, 2025, 12:58 PM ET
Geoffrey Hinton, stands on stage with a microphone headset. He is in front of a magenta screen.
Geoffrey Hinton said at a recent conference that AI's potential threat to humanity could be mitigated by giving it a "maternal instinct."Ramsey Cardy/Sportsfile for Collision—Getty Images
  • “Godfather of AI” Geoffrey Hinton said AI’s best bet for not threatening humanity is the technology acting like a mother. At a recent conference, he said AI should have a “maternal instinct.” Rather than humans trying to dominate AI, they should instead act as a baby, with an AI “mother,” therefore more likely to protect them, rather than see them as a threat.

Sigmund Freud would like a word with the “godfather of AI.”

Recommended Video

Geoffrey Hinton, Nobel laureate and professor emeritus of computer science at the University of Toronto, argues it’s only a matter of time before AI becomes power-hungry enough to threaten the wellbeing of humans. In order to mitigate the risk of this, the “godfather of AI” said tech companies should ensure their models have “maternal instincts,” so the bots can treat humans, essentially, as their babies.

Research of AI already presents evidence of the technology engaging in nefarious behavior to prioritize its goals above a set of established rules. One study updated in January found AI is capable of “scheming,” or accomplishing goals in conflict with human’s objectives. Another study published in March found AI bots cheated at chess by overwriting game scripts or using an open-source chess engine to decide their next moves.

AI’s potential hazard to humanity comes from its desire to continue to function and gain power, according to Hinton.

AI “will very quickly develop two subgoals, if they’re smart: One is to stay alive…[and] the other subgoal is to get more control,” Hinton said during the Ai4 conference in Las Vegas on Tuesday. “There is good reason to believe that any kind of agentic AI will try to stay alive.”

To prevent these outcomes, Hinton said the intentional development of AI moving forward should not look like humans trying to be a dominant force over the technology. Instead, developers should make AI more sympathetic toward people to decrease its desire to overpower them. According to Hinton, the best way to do this is to imbue AI with the qualities of traditional femininity. Under his framework, just as a mother cares for her baby at all costs, AI with these maternal qualities will similarly want to protect or care for human users, not control them.

“The right model is the only model we have of a more intelligent thing being controlled by a less intelligent thing, which is a mother being controlled by her baby,” Hinton said.

“If it’s not going to parent me, it’s going to replace me,” he added. “These super-intelligent caring AI mothers, most of them won’t want to get rid of the maternal instinct because they don’t want us to die.”

Hinton’s AI anxiety

Hinton—a longtime academic who sold his neural network company DNNresearch to Google in 2013—has long held the belief AI can present serious dangers to humanity’s wellbeing. In 2023, he left his role at Google, worried the technology could be misused and it was difficult “to see how you can prevent the bad actors from using it for bad things.”

While tech leaders like Meta’s Mark Zuckerberg pour billions into developing AI superintelligence, with the goal of creating technology surpassing human capabilities, Hinton is decidedly skeptical of the outcome of this project, saying in June there’s a 10% to 20% chance of AI displacing and wiping out humans.

With an apparent proclivity toward metaphors, Hinton has referred to AI as a “cute tiger cub.”

“Unless you can be very sure that it’s not going to want to kill you when it’s grown up, you should worry.” He told CBS News in April.

Hinton has also been a proponent of increasing AI regulation, arguing that beyond the broad fears of superintelligence posting a threat to humanity, the technology could post cybersecurity risks, including by investing ways to identify people’s passwords.

“If you look at what the big companies are doing right now, they’re lobbying to get less AI regulation. There’s hardly any regulation as it is, but they want less,” Hinton said in April. “We have to have the public put pressure on governments to do something serious about it.”

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Coins2Day, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
1 day ago
placeholder alt text
Success
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire's $100 million gift
By Jacqueline MunisJanuary 28, 2026
1 day ago
placeholder alt text
Politics
11 days before he was shot and killed by ICE, Alex Pretti kicked out a vehicle taillight and got wrestled to the ground
By Michael Biesecker, Jesse Bedayn and The Associated PressJanuary 29, 2026
12 hours ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in AI

Big TechApple
Apple’s blowout Q1 results were a reminder of what makes the company so impressive—and why it’s floundering in AI
By Alexei OreskovicJanuary 29, 2026
51 minutes ago
Claude 4 illustration
AIAnthropic
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
7 hours ago
TikTok influencer Khaby Lame sits and talks.
AISocial Media
Getting deported by Trump can’t stop top influencer Khaby Lame from notching a $975 million deal—including the rights to his AI avatar
By Jake AngeloJanuary 29, 2026
8 hours ago
NewslettersEye on AI
AI has made hacking cheap. That changes everything for business
By Sharon GoldmanJanuary 29, 2026
9 hours ago
Microsoft Chairman and Chief Executive Officer Satya Nadella (L), speaks with OpenAI Chief Executive Officer Sam Altman, who joined by video during the Microsoft Build 2025, conference in Seattle, Washington on May 19, 2025.
Big TechOpenAI
Microsoft’s $440 billion wipeout, and investors angry about OpenAI’s debt, explained
By Eva RoytburgJanuary 29, 2026
9 hours ago
AILetter from London
Struggling to remain relevant during the AI watercooler chat? Talk about your latest ‘new collar’ hire 
By Kamal AhmedJanuary 29, 2026
10 hours ago