• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailShoes

Mexican-American designer apologizes for sandal design accused of ‘cultural appropriation’

By
Megan Janetsky
Megan Janetsky
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Megan Janetsky
Megan Janetsky
and
The Associated Press
The Associated Press
Down Arrow Button Icon
August 14, 2025, 9:26 AM ET
Huaraches
Huaraches.Getty Images

Mexican-American clothing designer Willy Chavarria has apologized for an Adidas sandal he created after being accused by Mexican authorities of “cultural appropriation” for imitating an Indigenous shoe design.

Recommended Video

The design launched by Adidas, known as the Oaxaca Slip On, is a black sandal with braided leather straps attached to a chunky sports shoe sole.

Mexican artisans and authorities say the intricate leather braids look strikingly similar to the traditional footwear known as huaraches made by the Zapotec Indigenous people in Oaxaca, produced mostly in the town of Villa Hidalgo Yalalag.

They have accused the brand and Chavarria of “cultural appropriation” and of copying the design without the permission of the Indigenous community. Authorities were quick to note that cultural Mexican designs have long been copied by major brands before, and said they planned to tighten laws to protect Mexican designs.

Chavarria responded to mounting criticisms in comments sent to The Associated Press on Tuesday. In a statement addressed to the “people of Oaxaca,” he said that the design was intended to “to honor the powerful cultural and artistic spirit of Oaxaca and its creative communities — a place whose beauty and resistance have inspired me.”

“I am deeply sorry that the shoe was appropriated in this design and not developed in direct and meaningful partnership with the Oaxacan community,” Chavarria wrote. “This falls short of the respect and collaborative approach that Oaxaca, the Zapotec community of Villa Hidalgo Yalalag, and its people deserve.”

Chavarria is a Mexican-American designer, who has risen to fame for his designs exploring Chicano, or Mexican-American, culture, often mixing Mexican themes with American products. His designs include sweaters reading “Chicano” in red, scripted font, and styles with the Mexican flag and cowboy hats reminiscent of northern Mexican culture.

In recent months, Chavarria also was put in the spotlight for a show at Paris Fashion Week that was intended as criticism of the Trump administration’s deportation policy.

Chavarria’s comments came days after Adidas made a public apology for the design, and in a statement said it was reaffirming “our commitment to collaborate with Yalalag in a respectful dialogue that honors their cultural legacy.” Last week, in a letter to Oaxacan state officials, the company requested to sit down with local officials and to discuss how it can “repair the damage” to Indigenous populations.

“Adidas recognizes and values the cultural richness of Mexico’s Indigenous communities and the meaning of their artisanal heritage,” it wrote in a statement.

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Megan Janetsky
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.