• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersMPW Daily

Serena Williams and Maria Sharapova show that competition doesn’t have to be a dirty word for women

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
August 25, 2025, 9:51 AM ET
Serena Williams embraces Maria Sharapova during the 2025 Induction Celebration weekend at the International Tennis Hall of Fame in Newport, R.I. on Saturday, August 23, 2025.
Serena Williams embraces Maria Sharapova during the 2025 Induction Celebration weekend at the International Tennis Hall of Fame in Newport, R.I. on Saturday, August 23, 2025.

In today’s edition: minting millionaires at Canva, the strength of Europe’s economy, and two of tennis’s biggest stars turn a rivalry into a strength.

– Star power. For anyone who watched Serena Williams and Maria Sharapova on the court throughout the 2000s, this past weekend might have come as a shock. Williams showed up as a surprise guest to introduce Sharapova as the Russian tennis star was inducted into the International Tennis Hall of Fame.

Recommended Video

For years, Williams and Sharapova were fierce rivals. Williams bested Sharapova in head-to-head matches with a 20-2 record. Their matchups led to tears and even debates about discrimination in tennis—why Sharapova was so commercially successful as the highest-paid female athlete in the world for 11 years when Williams dominated on the court. What was a true on-court rivalry was amplified by the media to become personal.

But on Saturday, they duo put that behind them. Williams acknowledged the surprise factor; she was “probably the last person you were expecting to see here tonight” and the process of becoming friends surprised even herself, she said. But over the years, the pair realized they had more in common than not. When they saw each other in other environments—like at the Met Gala, not on the tennis court—they realized that they got along.

Rather than resent Sharapova’s competition, Williams grew to embrace it. “There are only a few players in my career who challenged me to be my very best every time we stepped out onto the court,” she said. “Maria Sharapova was one of them.”

Serena Williams embraces Maria Sharapova during the 2025 Induction Celebration weekend at the International Tennis Hall of Fame in Newport, R.I. On Saturday, August 23, 2025.

Away from the spotlight, these two took the best from their rivalry, rather than the worst moments the public latched onto. As Williams put it: “What started as a rivalry turned into an enormous amount of respect. And what grew from respect has turned to friendship.” Williams turned Sharapova’s commercial dominance into a positive, a business insight that paved the way for Williams’ own financial success. “She showed us all how to take excellence on the court and turn it into excellence in business, and fashion, branding and everything that she touched. She changed how women not only approached tennis, but sports and opportunity.”

For women in the public eye, competition can be a dirty word. Society can’t always handle ambitious women who want to be the best—let alone two of them. Williams and Sharapova offer a lesson: it doesn’t have to be that way.

Emma Hinchliffe
emma.Hinchliffe@coins2day.com

The Most Powerful Women Daily newsletter is Coins2Day’s daily briefing for and about the women leading the business world. Subscribe here.

ALSO IN THE HEADLINES

Canva is back at a $42 million valuation.  And employees at the company led by cofounder and CEO Melanie Perkins are becoming millionaires, eligible to sell up to $3 million in vested equity in a share sale—most likely the last sale as a private company before Canva goes public. 

Christine Lagarde credits the state of Europe's economy to immigrants. "The rise in both the number and participation rate of foreign workers" made Germany's GDP 6% higher in 2019, the European Central Bank president said, as one example, last week. 

Where do you go after a viral product? Starface founder Julie Schott compares a follow-up launch to a sophomore album. The brand known for its star-shaped pimple patches was able to expand into lip balms by following that playbook. 

ON MY RADAR

The otherworldly ambitions of R. F. Kuang The New Yorker

We built a $1 billion tech unicorn in Europe, living proof that our economy is just as dynamic as America’s. Success comes down to three core principles Coins2Day

Will the MAHA moms turn on Trump? The New Yorker

PARTING WORDS

"People perceive you to be butch, bigger, broader. I used to be offended but people want to see powerful women now. I think that’s my generation breaking free from the mold we had growing up of wanting to be dainty, doing ballet or gymnastics. Everybody is fit for a purpose here."

— Women's rugby star Holly Aitchison

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Coins2Day’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Coins2Day, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Coins2Day’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
24 hours ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
19 hours ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
16 hours ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
16 hours ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
2 days ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
3 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
The Netflix-Warner Bros. deal has Hollywood’s A-list scared for the future of movie theaters. The exec behind ‘The Housemaid’ says women are key to box office success
By Ellie AustinJanuary 30, 2026
2 days ago
Businesswoman holding futuristic glass tablet with 2026 year and AI interface. Concept of artificial intelligence, digital innovation, future planning, and smart global business strategy.
NewslettersCFO Daily
Tech CFOs face a new challenge: Selling unprecedented capex as ‘disciplined’
By Sheryl EstradaJanuary 30, 2026
2 days ago
Photo of Elon Musk
NewslettersTerm Sheet
$100 million-plus funding rounds used to be incredibly rare. Now, 40% of seed and Series A rounds are clearing that bar
By Allie GarfinkleJanuary 30, 2026
2 days ago
NewslettersCoins2Day Tech
Apple delivers blowout earnings; gets bupkis
By Alexei OreskovicJanuary 30, 2026
2 days ago
NewslettersCEO Daily
Inside Starbucks CEO Brian Niccol’s nascent turnaround plan—and why it’s working
By Phil WahbaJanuary 30, 2026
2 days ago
NewslettersEye on AI
AI has made hacking cheap. That changes everything for business
By Sharon GoldmanJanuary 29, 2026
3 days ago