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Workday CFO on why $1.1 billion Sana deal aligns with M&A strategy

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
September 19, 2025, 8:25 AM ET
Zane Rowe, Workday CFO.
Zane Rowe, Workday CFO.Courtesy of Workday

Good morning. In a year defined by strategic acquisitions, Workday is accelerating its transformation through big moves in the AI space.

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Workday, which offers an AI platform for finance and HR, announced on Tuesday a definitive agreement to acquire Swedish AI startup Sana for around $1.1 billion. The deal, expected to close in the fourth quarter of Workday’s fiscal 2026, follows two other strategic acquisitions, Paradox and Flowise, announced last month.

I sat down with Zane Rowe, CFO of Workday (a CFO Daily sponsor), to discuss his perspective on the deal and the company’s approach to M&A. Sana’s proprietary technology, known for its intuitive user interface and foundational AI learning tools, aligns closely with Workday’s offerings, he explained. This will now be paired with Paradox’s conversational AI for frontline workers and Flowise’s AI agent-building capabilities.

Rowe said the acquisitions of Sana, Paradox, and Flowise reflect Workday’s disciplined approach to M&A. “We keep a very high hurdle on talent, team, technology, and cultural fit, and it’s really a paradigm that has to fit perfectly; and that’s how we think about our M&A strategy,” he noted.

Past integrations, such as Hiredscore and Evisort (acquired in 2024), have performed strongly, and Workday expects Sana to deliver similar value, Rowe said. Much of the anticipated success comes from cultural fit, he added. “It’s truly the integration plan and how the cultures can work together and how we can embrace that with the leaders of these companies coming into Workday,” he said. “That, candidly, is the most exciting part for me—to see these leaders still thrive within the company and do really great things.”

For Sana, joining Workday promises a larger, global stage and access to a user base of over 75 million people.

The Coins2Day 500 company’s latest announcements also highlight innovations beyond M&A, including Flex Credits—which give Workday customers modular, usage-based access to AI tools—and more than 15 Workday Ventures partners introducing new AI agents. For example, on the finance side, “we have some very interesting agents to help look at the close process,” Rowe said. As AI adoption grows, organizations will improve their ability to track and measure its business impact, he said.

Workday continues to “bolster its Illuminate agent platform” with the acquisition of Sana, as well as a partnership with Microsoft to import agents built on the Azure AI Foundry into the platform, BofA Securities analysts wrote in a Tuesday note. The launch of the flex credit pricing model for Illuminate should enable Workday to capture upside from agent usage via a consumption model over time, according to analysts. BofA Securities has reiterated its Buy rating and $265 price target.

Rowe also shared his thoughts on Workday entering its 20th year in business: “I’m fortunate to be part of an enterprise that works with people and numbers—the two things you need in business, and the two things I’m most passionate about.”

Have a good weekend. See you on Monday.

SherylEstrada
[email protected]

Leaderboard

Some notable moves this week:

Srinivas Phatak was promoted to CFO of Unilever PLC, effective immediately. In February, the company announced that Srinivas, who was deputy CFO and group controller at the time, would become acting CFO. He was selected as finance chief following a full search.

Elena Marquez has been promoted to CFO of Anterix (Nasdaq: ATEX), a provider of private wireless broadband spectrum for utilities. Marquez succeeds Tim Gray, who is departing Anterix to pursue a new opportunity. For the past four years, Marquez has served as VP of finance and controller at Anterix. She has held senior finance roles across public and pre-IPO multinational companies in the financial services and biotech industries, including leading a four-year transformation initiative at Prudential Financial.

Jeff White was appointed CFO and treasurer of Leslie’s, Inc. (Nasdaq: LESL), a direct-to-customer brand in the U.S. Pool and spa care industry, effective October 5. White succeeds Tony Iskander, who notified the company on August 15 of his resignation from his position as interim CFO and treasurer, effective October 4. Most recently, White served as CFO for Sportsman’s Warehouse, where he led initiatives including rebuilding FP&A. He was previously an audit manager at KPMG LLP.

Raja Dakkuri, EVP and CFO of Cohen & Steers, Inc. (NYSE: CNS), has decided to resign from the company effective Oct. 17 after accepting another opportunity. Cohen & Steers has appointed Michael Donohue, SVP and controller, as interim CFO. The company has begun a search, considering both internal and external candidates, to find a permanent successor.

Hashim Ahmed has been appointed CFO of New Found Gold Corp. (NYSE-A: NFGC), effective immediately. Current CFO Michael Kanevsky will assist with the transition. Ahmed brings 25 years of experience, most recently serving as EVP and CFO at Mandalay Resources Corp., prior to its acquisition by Alkane Resources Ltd. He has also held CFO roles at Nova Royalty Corp. And Jaguar Mining Inc., and spent seven years at Barrick Gold Corp.

Big Deal

"How to unlock value in an uncertain market," a report by KPMG, examines how dealmakers can leverage the principles of integration strategy to drive improved performance outside of live transactions. One of the key findings is that management should use both top-down and bottom-up approaches to identify and implement strategic initiatives, leveraging technology and analytics while setting clear KPIs to ensure accountability and alignment with business objectives, the firm advises.

Going deeper

Here are four Coins2Day weekend reads:

"American Express’s CEO unveils a big upgrade to its $895 Platinum Card—and explains how he’s targeting Gen Z and Millennials" by Shawn Tully

"Blackstone exec says elite Ivy League degrees aren’t good enough—new analysts need to ‘work harder’ and be nice" by Ashley Lutz

"Markets expected the rate cut, but the ‘real surprise’ is the Fed’s opinion on the current state of the economy, quant CEO says" by Amanda Gerut

"Gen Z college grads are flocking to Texas and Florida where companies have ‘overwhelmingly’ relocated their headquarters" by Sydney Lake

Overheard

"Not only has he created something like a billion dollars in market cap for every day that he’s been in the seat, but I think what’s more interesting about him is that he is an avid listener."

—Ramp CEO Eric Glyman said this of Microsoft CEO Satya Nadella to Coins2Day Editor-in-Chief Alyson Shontell during a live recording of the Coins2Day 500: Titans and Disruptors of Industry podcast at the Coins2Day Brainstorm Tech conference last week. 

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Coins2Day, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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