• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & EntertainmentMusic

Ace Frehley was a roadie for Jimi Hendrix when he was 18 years old. A half century later, he’d sell the Kiss catalog and brand for $300 million

By
Hannah Schoenbaum
Hannah Schoenbaum
,
Andrew Dalton
Andrew Dalton
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Hannah Schoenbaum
Hannah Schoenbaum
,
Andrew Dalton
Andrew Dalton
and
The Associated Press
The Associated Press
Down Arrow Button Icon
October 18, 2025, 10:33 AM ET
Guitarist Ace Frehley from American rock group Kiss attends to his make-up backstage at Cobo Hall in Detroit during the concert recording of Alive! on 16th May 1975.
The late guitarist Ace Frehley from Kiss attends to his make-up backstage at Cobo Hall in Detroit during the concert recording of Alive! on 16th May 1975. Fin Costello/Redferns

Ace Frehley, the original lead guitarist and founding member of the glam rock band Kiss, who captivated audiences with his elaborate galactic makeup and smoking guitar, died Thursday. He was 74.

Recommended Video

Frehley died peacefully surrounded by family in Morristown, New Jersey, following a recent fall, according to his agent.

Family members said in a statement that they are “completely devastated and heartbroken” but will cherish his laughter and celebrate the kindness he bestowed upon others.

Kiss, whose hits included “Rock and Roll All Nite” and “I Was Made for Lovin’ You,” was known for its theatrical stage shows, with fire and fake blood spewing from the mouths of band members dressed in body armor, platform boots, wigs and signature black-and-white face paint.

Kiss’ original lineup included Frehley, singer-guitarist Paul Stanley, tongue-wagging bassist Gene Simmons and drummer Peter Criss. Frehley’s is the first death among the four founding members.

Band members took on the personas of comic book-style characters — Frehley was known as “Space Ace” and “The Spaceman.” The New York-born entertainer and Rock & Roll Hall of Famer often experimented with pyrotechnics, making his guitars glow, emit smoke and shoot rockets from the headstock.

“We are devastated by the passing of Ace Frehley,” Simmons and Stanley said in a joint statement. “He was an essential and irreplaceable rock soldier during some of the most formative foundational chapters of the band and its history. He is and will always be a part of KISS’s legacy.”

Born Paul Daniel Frehley, he grew up in a musical family and began playing guitar at age 13. Before joining Kiss, he played in local bands around New York City and was a roadie for Jimi Hendrix at age 18.

Kiss was especially popular in the mid-1970s, selling tens of millions of albums and licensing its iconic look to become a marketing marvel. “Beth” was its biggest commercial hit in the U.S., peaking at No. 7 on the Billboard Top 100 in 1976.

As the Kennedy Center’s new chairman, President Donald Trump named Kiss as one of this year’s honorees.

In 2024, the band sold their catalog, brand name and intellectual property to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million.

Frehley frequently feuded with Stanley and Simmons through the years. He left the band in 1982, missing the years when they took off the makeup and had mixed success. Stanley later said they nearly replaced Frehley with Eddie Van Halen, but Vinnie Vincent assumed the lead guitar role.

Frehley performed both as a solo artist and with his band, Frehley’s Comet.

But he rejoined Kiss in the mid-1990s for a triumphant reunion and restoration of their original style that came after bands including Nirvana, Weezer and the Melvins had expressed affection for the band and paid them musical tributes.

He would leave again in 2002. When the original four entered the Rock & Roll Hall of Fame in 2014, a dispute scrapped plans for them to perform. Simmons and Stanley objected to Criss and Frehley being inducted instead of then-guitarist Tommy Thayer and then-drummer Eric Singer.

Simmons told Rolling Stone magazine that year that Frehley and Criss “no longer deserve to wear the paint.” “The makeup is earned,” he added. “Just being there at the beginning is not enough.”

Frehley and Kiss also had a huge influence on the glammy style of 1980s so-called hair metal bands including Mötley Crüe and Poison.

“Ace, my brother, I surely cannot thank you enough for the years of great music, the many festivals we’ve done together and your lead guitar on Nothing But A Good Time,” Poison front man Bret Michaels said on Instagram.

Harder-edged bands like Metallica and Pantera were also fans, and even country superstar Garth Brooks joined the band members for a recording of their “Hard Luck Woman” on a 1994 compilation.

Frehley would appear occasionally with Kiss for shows in later years. A 2023 concert at Madison Square Garden was billed as the band’s last. While Stanley and Simmons said they would not tour again, they’ve been open to the possibility of more concerts, and they’ve stayed active promoting the group’s music and memorabilia.

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Hannah Schoenbaum
See full bioRight Arrow Button Icon
By Andrew Dalton
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
14 hours ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
21 hours ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Arts & Entertainment

beast
Personal FinanceSocial Media
MrBeast has figured out his next ‘transformative media channel’: 2.5 million fortune cookies with messages tied to his TV show
By Nick LichtenbergJanuary 28, 2026
11 hours ago
pratt
Arts & EntertainmentBox office
‘Lord of the Rings’ cracks top 10 in wintry box office weekend topped by Chris Pratt on trial before an AI judge
By Jake Coyle and The Associated PressJanuary 26, 2026
3 days ago
honnold
AsiaSports
‘It was very windy, so I was like, don’t fall off the spire’: American rock climber scales Taipei 101 skyscraper in just 90 minutes with no ropes
By Katie Tam and The Associated PressJanuary 26, 2026
3 days ago
Arts & EntertainmentGen Z
The $1,000 night out: Authentic Live is all-in on Gen Z’s obsession with the experience economy, hosting events with celebrities in tentpole moments
By Sydney LakeJanuary 26, 2026
3 days ago
Secretary of Health and Human Services Robert F. Kennedy Jr. stands at a podium beside a board that depicts an upside-down food pyramid.
HealthFood and drink
Robert F. Kennedy Jr. is redefining the ‘healthy’ American diet—and food companies are making 5 major changes to keep up
By Jake AngeloJanuary 25, 2026
4 days ago
Arts & EntertainmentMusic
Meet Bad Bunny, Super Bowl headliner: Son of a truck driver and English teacher used to work at a grocery store before becoming a SoundCloud superstar
By Sydney LakeJanuary 24, 2026
5 days ago