Amidst a volatile job market marked by widespread layoffs and rapid AI adoption, Gen Z is increasingly seeking employment opportunities beyond traditional corporate roles in America.
TL;DR
- Gen Z is opting for nanny roles with affluent families, earning six-figure incomes.
- The rise in millionaires and billionaires creates demand for private service staff.
- Gen Z prioritizes financial freedom and work-life balance over traditional corporate roles.
- High-paying nanny and tutor positions attract many college-educated Gen Z candidates.
Concurrently, the count of affluent individuals is on the rise. At the start of this millennium, 322 individuals were listed on the Forbes’ list of billionaires; today, that figure exceeds 3,000. Furthermore, the population of “everyday millionaires,”, defined as those worldwide possessing $1 million to $5 million in assets available for investment, has quadrupled to 52 million within the last quarter-century, as indicated by a recent UBS report.
The number of millionaires and billionaires has increased, leading to a greater demand for staff to manage their mansions, planes, and yachts, according to Brian Daniel, the founder of Celebrity Personal Assistant Network, an agency that provides staff for the ultra-wealthy, told Business Insider on Tuesday.
“There are so many wealthy people, and they’re not just buying one estate,” Daniel said. “There’s never been a better opportunity in history to get into private service, because each one of these billionaires employs small armies of people to cater to their every whim.”
Daniel launched his staffing firm in 2007. At that point, he was among a select group of staffing advisors for affluent families and individuals, he shared with BI. Currently, he figures there are approximately 1,000 private staffing agencies globally, with roughly half located in the U.S.
“The appetite is insatiable,” he said. “The depth and the breadth of the wealth is just so staggering.”
White staffing needs grow for the ultra-rich, Gen Z is increasingly seeking out jobs they consider will get them financial freedom—looking to staffing agencies to become high-net-worth nannies, whose salaries can start near $100,000 to $150,000.
A recent Bankrate Financial Freedom Survey indicated that 18% of U.S. Gen Z individuals surveyed believe they'd require an annual income of at least $1 million to achieve a sense of “rich or financially free,”. With established corporate career paths potentially undergoing shifts, even Gen Z individuals with college degrees are pursuing these positions.
Wealthy households are also seeing an increase in similar job advertisements for tutors. Adam Caller, the chief executive of Tutors International, a staffing firm based in Oxford, England, had previously informed Coins2Day that such high-paying positions typically attract a multitude of candidates. According to Deloitte’s 2025 Gen Z and Millennial Survey found, a mere 6% of Gen Z individuals surveyed consider attaining a senior role within a corporation as their main career objective, with the majority prioritizing a healthy work-life integration, personal satisfaction, and chances for development above conventional career progression in an office setting.