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Estée Lauder CFO on driving a turnaround led by consumer-first innovation

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
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Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
November 19, 2025, 7:21 AM ET
Akhil Shrivastava, EVP and CFO of The Estée Lauder Companies.
Akhil Shrivastava, EVP and CFO of The Estée Lauder Companies.The Estée Lauder Companies

Good morning. The Estée Lauder Companies (ELC), whose brands include MAC, Clinique, Aveda, and Le Labo, is gaining momentum in its multi-year turnaround.

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The company beat both revenue and earnings expectations in its latest quarter. “2025 was a year of stabilization, building credibility, and promises kept,” EVP and CFO Akhil Shrivastava told me.

Shrivastava, who joined ELC 10 years ago, was promoted to finance chief in November 2024, succeeding Tracey Travis, who retired, and shortly before President and CEO Stéphane de La Faverie assumed his role. Their first joint earnings call in February was significant, as they announced the “Beauty Reimagined” strategy, Shrivastava said.

The plan was created to restore credibility, address declining sales, a softening of demand in Asia, improve market agility, and respond to rising competition. It includes restructuring, job cuts, and a greater emphasis on innovation and digital sales.

For the quarter ending Sept. 30, ELC (No. 279 on the Coins2Day 500) saw early recovery in China and travel retail, posting 4% year-over-year sales growth in Q1 fiscal 2026. Consistently landing at the upper end of guidance has helped rebuild stakeholder confidence, Shrivastava said.

Looking ahead to the new fiscal year, Shrivastava described it as the “year of returning to growth”—not just in top-line revenue, but also profitability. For Q1, he noted margin expansion, an almost doubled EPS, and 3% organic sales growth. This wasn’t just a matter of tighter cost controls; it reflected a strategic decision to invest long-term in consumer needs, bucking the trend of short-term cost-cutting, Shrivastava explained. 

For the quarter, operating margin rose 300 basis points to 7.3%, driven by a 3% reduction in non-consumer-facing costs, despite normalized incentive expenses. This enabled a 4% increase in consumer-facing investments.

Keeping the consumer at the forefront

A sharper consumer focus is central to the strategy. ELC is investing in media, product innovation, and launches such as La Mer night products and Clinique serums, Shrivastava explained. The company identified new ways of working—empowering markets and regional teams to move faster and make decisions closer to consumers.

“We changed our structure so leaders in New York focus on brand strategy, while affiliates execute locally with unconstrained authority,” he explained, which has unlocked both speed and accountability. Drawing a sports analogy, Shrivastava noted: You lead where needed, but also support the team collectively.

Shrivastava summarized ELC’s leadership philosophy in four pillars: behave like owners, put the consumer first, create value, and uphold governance with courage. Finance, he said, must drive demand—not just manage costs.

“Leadership is about attitude and broad perspective—feeling like your name is on the building,” he said, encouraging team members to understand the consumer deeply, regardless of their function. “Value creation is long-term—growth, margin, and cash flow go hand-in-hand, and governance means doing the right thing, with support from the top,” he added.

Lessons learned

Before joining ELC, Shrivastava spent 18 years at Procter & Gamble, cycling through roles in auditing operations, supply chain, marketing, and factories across Asia and the U.S. He offered the example of strategizing Tide’s sale to Indian consumers as a formative experience: “We had to reimagine the product and communications for one rupee per wash—requiring ruthless prioritization and start-up mentality.” He added, “That end-to-end understanding, from engineering to marketing, translated seamlessly to luxury beauty and problem-solving at Estée Lauder.”

When asked about his career path at ELC, Shrivastava shared that curiosity and a willingness to try new things have defined his journey. “I started with the Estée Lauder brand, worked on other brands, moved into treasury, tackled supply chain challenges, and took on operational excellence,” he said.

These experiences provided “breadth but also depth”—essential for leading large organizations today. He encourages his teams to follow a similar path, volunteering for new assignments and continually building new skills.

Sheryl Estrada
[email protected]

Leaderboard

Coins2Day 500 Power Moves

Zac Coughlin was appointed CFO of Sirius XM Holdings Inc. (No. 448), effective Jan. 1, 2026. Coughlin will succeed Tom Barry, who is stepping down as CFO. Coughlin currently serves as CFO of PVH Corp. He joined the company from DFS Group Limited, a subsidiary of LVMH Moët Hennessy Louis Vuitton Group, where he served as group CFO and chief operating officer. Before joining DFS, Coughlin was CFO at Converse, Inc., a division of Nike, Inc. He started his career with Ford Motor Company, where he held multiple global financial leadership roles. 

Every Friday morning, the weekly Coins2Day 500 Power Moves column tracks Coins2Day 500 company C-suite shifts—see the most recent edition. 

More notable moves:

Nancy Erba was appointed CFO of Power Integrations (Nasdaq: POWI), a semiconductor company, effective Jan. 5, 2026. Erba most recently served as CFO at Infinera Corporation, a supplier of optical networking solutions, from 2019 through the company’s acquisition by Nokia earlier this year. Before that, she was CFO at Immersion Corporation. Earlier,  Erba held a succession of increasingly senior leadership positions at Seagate Technology.

Ravi Thanawala, CFO and EVP, International at Papa John’s International, Inc. (Nasdaq: PZZA), has been promoted to CFO and President, North America, effective immediately. The company’s international business will now be led by Chris Lyn-Sue. Thanawala joined Papa John’s as CFO in 2023 and was promoted to CFO and EVP, International in 2024. He also served as the company’s interim CEO from March to August 2024.

Big Deal

Broadridge has released its seventh annual CX and Communications Consumer Insights study, which polled over 4,000 American and Canadian consumers. It reveals a new, all-time-high for customer dissatisfaction: 71% of consumers, two times more than those in 2019, agree that most companies need to improve their customer experience.

Overall, 59% of respondents have lost trust in a company that delivers a poor experience or unclear communication, according to the report. Broadridge recommends that the functions companies should prioritize to build trust include: honoring their preferred communication channels; providing a simple way for them to engage across channels; and simplifying the way they do business with companies.

Going deeper

"Nvidia’s earnings could answer the AI bubble question and upend global markets in moment of truth for Magnificent 7" is a new article by Coins2Day's Jim Edwards. 

Edwards writes: "Nvidia's Jensen Huang says he doesn’t believe we’re in an artificial intelligence bubble. Amazon’s Jeff Bezos says we probably are in one. OpenAI’s Sam Altman, the human face of the AI boom, has also invoked a bubble, adding, 'I do think some investors are likely to lose a lot of money.' This, in a nutshell, is the narrative of the entire global stock market right now and the conundrum that no tech CEO or asset manager can avoid addressing: Is AI a bubble or not?" You can read the complete article here. 

Overheard

 "As we enter the final stretch of the year, it’s the right time for a reset, the natural juncture to refocus on the business challenges ahead and how we intend to tackle them."

— Jenny Johnson, CEO of Franklin Templeton, writes in a Coins2Day opinion piece titled, "Four guiding principles to navigate a new uncertain environment."

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Coins2Day, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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