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Commentaryphilanthropy

Charitable giving isn't diminishing; rather, it's undergoing transformation.

By
Investment Desk
Jacqueline Novogratz
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By
Investment Desk
Jacqueline Novogratz
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November 30, 2025, 8:10 AM ET

Jacqueline Novogratz is the founder and CEO of Acumen, a global organization that fights poverty and builds dignity through patient investment in companies and leaders; sharing knowledge and insights based on impact achieved; and creating partnerships to scale what works. Before Acumen, Jacqueline operated as a serial social entrepreneur, co-founding Rwanda’s first microfinance bank in 1987 and founding the Philanthropy Workshop and Next Generation Leaders program while at the Rockefeller Foundation. Prior to this, she worked in international banking with Chase Manhattan Bank.

Jacqueline is the author of the best-selling The Blue Sweater (2009) and Manifesto for a Moral Revolution: Practices to Build a Better World (2020). She is a member of The B Team and serves on numerous boards and advisory boards. 

Jacqueline Novogratz is the founder and CEO of Acumen
Jacqueline Novogratz, the founder and CEO of Acumen.courtesy of Acumen

For over ten years, I've put funds into off-grid solar setups, and for close to two years, into lighting solutions. This has involved encountering countless people who represent numerous millions and who formerly existed without electricity, depending on kerosene—a fuel that was costly, hazardous, and polluting—for illumination.  

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TL;DR

  • Philanthropy enabled Acumen to provide electricity and lighting to 70 million individuals in Africa.
  • Initial charitable giving funded Acumen's ventures, proving viability in challenging markets.
  • Catalytic philanthropy assumes initial risk, paving the way for subsequent investment and development.
  • The world needs courageous philanthropy to address societal challenges and foster human independence.

I recall a woman called Rebecca in Kenya. Upon our meeting in 2023, she had recently put in a solar power setup. She shared that her former life was filled with apprehension—apprehension of serpents or males when she went to the outside lavatory after dark. Presently, she stated, “I feel safe. My children and I can read at night. We can watch television and be connected to the world. We can feel free.”

Rebecca funded her system using income she'd diligently saved. Her power wasn't supplied by a charitable initiative but rather by a commercial solar enterprise supported by long-term financial backing — and what enabled that extended commitment, a vital component for businesses in challenging sectors, was charitable giving.

Acumen, my organization, recently marked a significant achievement: furnishing electricity and illumination to 70 million individuals throughout 17 of Africa's most deprived regions, with an investment nearing $250 million raised. While this accomplishment was cause for celebration, the news elicited a surprising response; some inferred that the substantial financial commitments meant Acumen no longer required charitable contributions. However, the reality is the reverse: philanthropy was instrumental in making this endeavor feasible.

From the $250 million total, over $80 million originated from charitable donations. This initial, venturesome funding was instrumental in shaping the fund's structure, experimenting with novel approaches, and demonstrating that enterprises could flourish in areas previously considered inaccessible. These contributions established the groundwork for financial backing and will aid in developing nascent markets, ensuring their success benefits impoverished populations.

A misunderstood first mover

Charitable giving is frequently misconstrued, disregarded as a vestige of reliance or as insignificant in a realm that values magnitude. Nevertheless, when applied courageously, it serves as the initial catalyst enabling advancement.

This discussion occurs during a period of change for charitable contributions. In America, 81% of wealthy families contributed to good causes in 2024, a decrease from 91% in 2015, as indicated by a recent study from Bank of America and the Indiana University Lilly Family School of Philanthropy. However, among individuals who donate, over 40% now state they possess a structured approach to their giving, suggesting that although fewer individuals are donating, those who do are doing so with increased purpose. 

This change mirrors what I'm hearing from contributors: a wish for their funds to achieve greater impact. For many years, I've collaborated with innovators developing ventures in areas like solar energy, accessible housing, schooling, medical care, or farms resistant to climate shifts within vulnerable economies where investment is scarce. The most impactful enterprises originate with an individual prepared to embrace a chance that others shy away from. This is precisely the strength of catalytic philanthropy: it assumes the initial risk, manages initial unpredictability, and paves the way for subsequent involvement.

Lately, certain contributors have informed me they're transitioning from charitable giving to impact investing, desiring their funds to achieve greater results. I grasp the sentiment, yet it isn't an exclusive decision. Should you wish for your resources to yield enduring influence, pioneering philanthropy—particularly via mixed-financing structures such as Acumen's Hardest-to-Reach—could represent its optimal application.

The demand for this type of charitable giving is increasing. Funding for assistance has become unpredictable, even for reliable collaborators. In regions such as Colombia, where reductions in aid impact rural economies, socially conscious investors are assisting small-scale agricultural producers in advancing within the production cycle. It's during these times that adaptable, risk-embracing philanthropy demonstrates its value — steadying the course as government funding fluctuates.

Endurance and collaboration are essential

Contemporary philanthropy emphasizes self-sufficiency over mere aid or reliance. It supports trials, finances expert guidance, and champions the sustained effort to develop regional capabilities. Across Africa and South Asia, our patient capital ventures, supported by philanthropy, have enabled entrepreneurs to demonstrate the feasibility of solar home systems, even in isolated areas. After these enterprises, such as d.light, which was our initial solar investment in 2007, established their viability, other investors stepped in, facilitating their expansion. Currently, d.light's influence has reached over 200 million individuals. 

While previous decades were characterized by assistance, the upcoming era should be shaped by collaboration among charitable organizations, corporations, public bodies, and community groups. This collaboration requires what some term “big bets”: ambitious efforts to address issues fundamentally, founded on creativity, unexpected coalitions, and a persistent concentration on results. 

Significant commitments originate from moral vision — the conviction that individuals in the most challenging circumstances merit an equal opportunity to mold their own destinies as any other person. The challenges confronting us, spanning from environmental adaptability to ingrained disparities, necessitate both empathy and financial resources. They demand bravery from those prepared to initiate, understanding that immediate gains might be absent, replaced instead by human independence and capability. At its finest, philanthropy embodies this courageous undertaking. Absent this, we jeopardize extinguishing the very impetus that has fueled substantial crucial funding and advancement globally.

Every significant movement originates with an individual prepared to embrace uncertainty. This is the essence of philanthropy: utilizing private assets and drive to address societal challenges. Consequently, the globe requires it today with greater urgency than at any prior time.

Coins2Day.com's commentary pieces present exclusively the perspectives of their contributors, not necessarily the viewpoints and convictions of  Coins2Day .

About the Author
By Investment Desk
Investment Desk
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