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The chief executive of a Swiss bank valued at $5.6 billion stated that the nation continues to be the premier spot for wealth management, following a public vote that turned down a levy on the wealthiest individuals.

By
Contributing Writer
Jessica Coacci
Success Fellow
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By
Contributing Writer
Jessica Coacci
Success Fellow
Down Arrow Button Icon
December 2, 2025, 12:18 PM ET
Man on private jet
In Switzerland, the top 300 wealthiest residents are worth over $1 trillion. And one banking boss says he remains ‘bullish’ about it remaining a top destination for the world’s wealthiest.AzmanJaka-Getty Images

Switzerland is reinforcing its reputation as a favored destination for the affluent, following its decision to turn down a levy on the extremely rich. A banking official asserts that, notwithstanding rivalry from other nations, the country will continue to be a premier choice for millionaires considering relocation.  

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TL;DR

  • Switzerland rejects a new levy on the extremely rich, reinforcing its status as a favored destination for the affluent.
  • EFG International AG CEO Giorgio Pradelli believes Switzerland will remain the top global location for wealth management.
  • Despite global millionaire migration, Switzerland faces competition from the Middle East and Asia for wealthy individuals.
  • Switzerland saw capital contributions from Nordic nations and the UK, potentially attracting more affluent individuals due to tax changes.

“In our business wealth management and private banking Switzerland will remain the No. 1 location worldwide,” said EFG International AG’s chief executive officer Giorgio Pradelli in a Bloomberg TV interview on Friday. 

The executives' considerations emerged prior to 78% of electors in the Alpine country decisively voting against a proposition to institute a fresh nationwide levy on inheritances or endowments exceeding 50 million francs (equivalent to $62 million U.S. Dollars).

Those funds, generated from such income, were intended to finance responses to climate change's effects and to address disparities in wealth. The proposed tax would impact approximately 2,500 people individuals within Switzerland, representing a minor portion of its roughly 9 million inhabitants. 

However, that small group of individuals possesses considerable influence. The leading 300 wealthiest residents collectively amount to 850 Swiss Francs, which is slightly more than $1 trillion. According to a report that measured millionaires per capita, Switzerland topped the world with approximately 145 millionaires for every 1,000 adults, indicating that about one out of every seven adults in Switzerland is a millionaire. Furthermore, the Pradelli family does not anticipate its position as a haven for the affluent to shift in the foreseeable future.

“I have been bullish about the Swiss financial center also in years when many people were even more pessimistic than today,” he added. 

Wealthy individuals are relocating to different nations in unprecedented numbers.

Despite the tax's failure to pass, Switzerland has encountered heightened rivalry from alternative havens for billionaires located in the Middle East and Asia. To fully benefit from their vast wealth, the globe's richest individuals tend to relocate to urban centers offering fiscal advantages and appealing investment opportunities. 

A record number of roughly 142,000 millionaires were expected to relocate globally in 2025, according to the Henley Private Wealth Migration Report. That forecast for millionaires moving is looking to grow to 162,000 by 2026. 

The nation that saw the largest increase in millionaires was The United Arab Emirates, with The United States, Italy, and Switzerland following in third and fourth place, respectively. 

The UAE's top ranking is attributable to its absence of income tax, superior infrastructure, political steadiness, and established regulations. Furthermore, its 2019 Golden Visa initiative, which underwent adjustments in 2022 “has created a compelling proposition,” as indicated by information from Business Insider. 

The United States drew in wealthy individuals, with Florida and Silicon Valley vying for the leading position among tech innovators.

Switzerland experienced fresh capital contributions from Nordic nations and the United Kingdom; furthermore, considering Britain’s recent tax hikes, it might attract additional affluent individuals in the upcoming period.

About the Author
By Contributing WriterSuccess Fellow

Jessica Coacci is a reporting fellow at Coins2Day where she covers success. Prior to joining Coins2Day, she worked as a producer at CNN and CNBC.

Contributing Writer

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