Consumers hunted for bargains on the internet during Cyber Monday, resulting in robust revenue for merchants and concluding a week-long shopping frenzy that commenced on Thanksgiving Day.
TL;DR
- Cyber Monday sales reached $9.1 billion by 6:30 p.m. EST, a 4.5% increase from last year.
- Adobe projects total Cyber Monday spending between $13.9 billion and $14.2 billion, making it the biggest online shopping day.
- Electronics and apparel led Cyber Monday purchases, with smartphones becoming the primary shopping channel.
- The five-day holiday period is expected to generate $43.7 billion in e-commerce revenue, a 6.3% rise from last year.
Adobe Data analysis indicated that by 6:30 p.m. Eastern Standard Time on Monday, shoppers in the United States had already purchased $9.1 billion worth of goods online during Cyber Monday, representing a 4.5% increase compared to the identical day in the previous year.
Adobe anticipates that once all sales are finalized, shoppers will collectively spend between $13.9 billion and $14.2 billion for the occasion, establishing Cyber Monday as the paramount online purchasing day annually and achieving new benchmarks for that specific day.
Adobe projects that online purchases will reach their highest point from 8 p.m. To 10 p.m. In local time zones, anticipating that $16 million will be processed through e-commerce checkouts each minute across the country.
Electronics and apparel are leading the charge for Cyber Monday, Adobe reported.
Adobe Analytics had forecast that sales on Monday would reach $14.2 billion online, representing a 6.3% increase than in 2024.
American shoppers had already disbursed $11.8 billion online during Black Friday, $6.4 billion on Thanksgiving Day and an additional $11.8 billion throughout the weekend, surpassing Adobe's projections.
Adobe stated on Monday that it anticipates the five-day holiday period will account for 17.2% of total e-commerce revenue this season, reaching $43.7 billion, a rise of 6.3% from the previous year.
Spending observed during Cyber Week, the period encompassing the five significant shopping days from Thanksgiving through Cyber Monday, offers a clear signal regarding consumer readiness to spend on the holidays.
“Cyber Week is off to a strong start,” said Vivek Pandya, lead analyst at Adobe Digital Insights. “Discounts are set to remain elevated through Cyber Monday, which we expect will remain the biggest online shopping day of the season and year.”
Software company Salesforce — which tracks digital spending from a range of retailers, including grocers — reported that Cyber Monday was off to a “strong start,” with global online sales as of noon EST reaching $17.3 billion, up 5.3% from last year. It said that the number of online orders was unchanged from a year ago.
Salesforce reported that U.S. E-commerce revenue reached $3.4 billion, marking a 2.6% increase on Cyber Monday within the specified period. The volume of online purchases saw a 1% decrease compared to the previous year.
As the Cyber Monday shopping period continued with several hours remaining, Salesforce projected that worldwide e-commerce transactions would see a 6% increase from the previous year, reaching $52.7 billion, while online sales within the United States were anticipated to rise by 4% year-over-year, totaling $13.3 billion.
Current figures indicate that Salesforce's initial forecast for U.S. Online sales, projected at $13.4 billion, and for worldwide sales on Cyber Monday, anticipated to hit $53.7 billion, are not quite being met.
While the amount of money going into online shopping carts is expected to reach new heights Monday, rising retail prices also may contribute to any record sales figures that materialize. Consumers may be buying fewer total items. Experts say tighter budgets are causing many to shop with more precision than in years past — such as focusing on a few “big ticket” purchases, for example, and spreading out what they buy over days of promotions in hopes of getting the most bang for their buck.
Companies and families have been observing with concern the economic consequences stemming from President Donald Trump’s tariffs concerning overseas goods. Employees across government and commercial fields are also grappling with worries about employment stability, influenced by both corporate layoffs and the aftereffects of the 43-day government shutdown.
For the November-December holiday season overall, the National Retail Federation estimates that U.S. Shoppers will spend more than $1 trillion for the first time this year. But the rate of growth is slowing — with an anticipated increase of 3.7% to 4.2% year over year, compared with 4.3% during last year’s holiday season.
Concurrently, credit card balances and delinquencies on other short-term loans have seen an increase. An growing number of consumers are opting for “buy now, pay later” plans, enabling them to postpone payments for seasonal decorations, presents, and various other goods.
In summary, handheld gadgets have emerged as the primary shopping channel for shoppers during the holiday period. Adobe anticipates that smartphones, wearable technology, and similar portable electronics will represent 58% of all e-commerce transactions this season.
Five years ago, a majority of online purchases were made on desktops.
Consumer assistance platforms powered by artificial intelligence are also anticipated to influence purchasing decisions, especially regarding Black Friday, Salesforce projected that artificial intelligence tools and virtual assistants accounted for $14.2 billion of the overall $79 billion in global online spending they reported.
To many, Cyber Monday is billed as the “last call” to take advantage of the deepest discounts in the days following Thanksgiving. But its reach has grown over the years.
Now in its twentieth year, Cyber Monday originated when the National Retail Federation initially created the phrase in 2005. Currently, purchases keep increasing all week long, propelled by the excitement the sector has generated to encourage shopper expenditure.
