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EconomyTariffs and trade

What's the primary worry for the ultra-wealthy? It isn't an economic collapse or a debt problem. Instead, it's import duties, with merely 1% expressing no apprehension regarding the financial landscape.

Jason Ma
By
Industry Analyst
Jason Ma
Weekend Editor
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Jason Ma
By
Industry Analyst
Jason Ma
Weekend Editor
Down Arrow Button Icon
December 8, 2025, 12:40 PM ET
The concern that was most widely cited in the UBS report on billionaires was tariffs, with 66% saying it will most likely harm market conditions over the coming year.
The concern that was most widely cited in the UBS report on billionaires was tariffs, with 66% saying it will most likely harm market conditions over the coming year.Getty Images

While affection isn't purchasable, surely vast fortunes should offer protection from worldwide instability and grant a measure of tranquility, shouldn't they? Perhaps not.

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TL;DR

  • Only 1% of billionaires are unconcerned about economic, market, or policy factors impacting markets in 12 months.
  • Tariffs are the top worry for 66% of billionaires, followed by geopolitical conflict and policy clarity.
  • Concerns vary by region, with Asia-Pacific billionaires most worried about tariffs, Americas about inflation and political strife.
  • Many billionaires are considering relocation for better living standards, political apprehension, or tax management.

As per the most recent UBS Billionaire Ambitions Report, which polled affluent individuals globally, a mere 1% indicated, “I am not worried about any economic, market, or policy factors negatively impacting the market environment over the next 12 months.”

Concurrently, the most frequently mentioned worry among billionaires involved tariffs, with 66% indicating it would probably negatively impact market conditions in the next twelve months. Following closely were “major geopolitical conflict” at 63% and a lack of policy clarity at 59%.

While Wall Street expresses concern over escalating U.S. Debt, other national debtors, and AI giants releasing additional bonds, a relatively modest 34% of billionaires identified a debt crisis as their primary worry.

Global recession, a financial market crisis, and climate change were other concerns that ranked lower for billionaires compared to other risks they considered paramount.

Certainly, UBS highlighted that concerns among billionaires vary by region. For instance, 75% of billionaires in the Asia-Pacific area mentioned tariffs, contrasting with 70% in the Americas who pointed to escalating inflation or significant global political strife.

This situation arises as President Donald Trump's trade conflict has impacted China and Southeast Asia with substantial import taxes, while Japan and South Korea are encountering reduced but still significantly elevated tariffs.

On the opposing side of the trade dispute, businesses importing goods into the U.S. Are transferring a portion of their tariff expenses to American shoppers, who are growing more concerned about elevated costs and the ability to afford goods.

In fact, Trump’s tariffs may actually cool inflation for the rest of the global economy while keeping price pressures sticky at home.

Officials and the executive branch maintain expenses have decreased, yet the consumer price index has experienced its yearly pace quicken consistently since Trump's “Liberation Day” surprise in April.

Certainly, the wealthy are not as restricted by global boundaries as the majority, rendering any distinctions between them in different areas more adaptable.

A report from UBS indicated that 36% of individuals have moved at least one time, and an additional 9% stated they are contemplating such a change. The primary motivations cited included pursuing an improved standard of living (36%), apprehension regarding global politics (36%), and the prospect of managing financial matters more effectively for tax purposes (35%).

About the Author
Jason Ma
By Industry AnalystWeekend Editor

Jason Ma is the weekend editor at Coins2Day, where he covers markets, the economy, finance, and housing.

Industry Analyst

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