Rejoice, New Year’s dieters: Oreos are getting a sugar-free option.
TL;DR
- Oreo Zero Sugar and Oreo Double Stuf Zero Sugar cookies will be available in the U.S. in January.
- Mondelez is responding to consumer demand for "mindful indulgence" and healthier snack options.
- These sugar-free Oreos use maltitol, polydextrose, sucralose, and acesulfame potassium for sweetness.
- Zero Sugar Oreos contain no added sugars, unlike standard Oreos which have 13 grams per serving.
Mondelez announced on Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar are scheduled to become available in the U.S. During January. These items represent a lasting inclusion within the company's assortment of Oreo products.
Mondelez has introduced its first sugar-free Oreo cookies to the American market. These varieties are reportedly already available in European and Chinese markets, according to the corporation.
Mondelez stated that shoppers are increasingly looking for what they term “mindful indulgence,”, and the updated Oreos are expected to address a current void in the market for sandwich cookies without sugar.
Numerous individuals have also observed the shift towards more wholesome snack choices. Earlier this year, a report from the market analysis firm Circana indicated that most Americans are actively searching for snacks they deem “good for them.” Conagra Brands. Conagra Brands, the producer of popcorn and Slim Jim jerky, stated in a recent report on snacking habits that consumers from The Millennial and Generation Z demographics, specifically, are looking for snacks that are both portion-controlled and geared towards well-being.
Coca-Cola Zero Sugar, launched in 2017, experienced a 9% increase in sales over the past year, contrasting with Original Coke's modest 2% growth. Mondelez also contends with rivals like Hershey, offering sugar-free iterations of Reese’s Peanut Butter Cups and other confections, alongside Voortman, a brand known for its sugar-free wafer cookies.
Mondelez stated that they invested four years in creating sugar-free Oreos to guarantee the biscuits retained their original flavor. To achieve sweetness, these Oreos incorporate maltitol, a sugar alcohol also present in certain produce; polydextrose, a dietary fiber; sucralose, a sugar-derived sweetener; and acesulfame potassium, an artificial sweetener.
It's challenging to compare the nutritional information for Zero Sugar and standard Oreos because their portion sizes aren't the same.
A portion of Oreo Zero Sugar cookies, quantified as 22.6 grams, contains 90 calories, 4.5 grams of fat, and 16 grams of carbohydrates. In contrast, a serving of standard Oreos, comprising three cookies or 34 grams, provides 160 calories, 7 grams of fat, and 25 grams of carbohydrates.
A key distinction: a portion of standard Oreos has 13 grams of added sugars, representing 26% of the suggested daily intake. Zero Sugar Oreos, however, contain no added sugars.
