• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Coins2Day Crypto pricing data is provided by Binance.
CryptoCryptocurrency

Why Strategy bought another $2 billion in Bitcoin despite a slumping crypto market

By
Carlos Garcia
Carlos Garcia
Down Arrow Button Icon
By
Carlos Garcia
Carlos Garcia
Down Arrow Button Icon
January 22, 2026, 10:02 AM ET
man in black blazer and black t-shirt speaks
Michael Saylor, executive chariman of Strategy Ronda Churchill/Bloomberg via Getty Images

Bitcoin is dipping, but that only seems to make Strategy buy more of it. The largest digital asset treasury purchased more than $2 billion worth of Bitcoin this week, CEO Michael Saylor revealed on X. The move came as a surprise to many crypto observers, but one analyst says it fit a long time pattern on the part of Saylor and his company.

Recommended Video

For those unfamiliar, Strategy is a type of company known as a digital asset treasury that holds cryptocurrency as its primary business model. That hasn’t worked out too well for the company of late, as Bitcoin has sunk nearly 17% in the past year and 10% in the last week. Its most recent tailspin follows macroeconomic tensions between the U.S. And Europe, which caused crypto, and the stock market, to stumble. 

Strategy’s purchase, therefore, was unexpected—perhaps more so given that a key piece of crypto legislation, known as the Clarity Act, encountered an unexpected stumble last week. However, one analyst suggests that Strategy is investing so much in Bitcoin because this legislation, despite stalling, should pass sometime soon. 

“Strategy is opportunistic with regard to its Bitcoin purchases,” said Mark Palmer, an analyst at Benchmark. “There’s a lot going on in the crypto space right now with the Clarity Act moving toward markup in the Senate.” 

Strategy began investing in Bitcoin in 2020, which transformed it from a run-of-the-mill software company into the largest digital asset treasury. It currently holds more than 709,000 Bitcoin, which is about 3% of the total supply, and far more than any publicly traded company. The business with the next highest amount invested in Bitcoin is Mara Holdings, which owns about 53,000 Bitcoin, a fraction of what Strategy holds. 

Michael Saylor’s company is not alone in purchasing cryptocurrency this week. Another digital asset treasury, Bitmine, also made a major purchase of Ethereum and now owns about 3.5% of that altcoin’s circulating supply. 

Crypto’s struggles in the past year have caused most digital asset treasuries to sink. However, Strategy is able to buy more Bitcoin because it has scored major gains since hoarding the major cryptocurrency in 2020 and has the capital to withstand a tough year. 

“Strategy, due to its scale and advantage position, has been able to weather the storm in terms of the falling price of Bitcoin, whereas many of the other digital asset treasury companies are trading at a discount,” Palmer said.  

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Carlos Garcia
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Crypto

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Crypto

man in black blazer and black t-shirt speaks
CryptoCryptocurrency
Why Strategy bought another $2 billion in Bitcoin despite a slumping crypto market
By Carlos GarciaJanuary 22, 2026
7 hours ago
CryptoCryptocurrency
Exclusive: Crypto startup ZBD raises $40 million to power video game payments
By Ben WeissJanuary 22, 2026
9 hours ago
CryptoCryptocurrency
Coinbase launches expert board to assess quantum computing threat to crypto
By Jeff John RobertsJanuary 21, 2026
1 day ago
CryptoCryptocurrency
Why Coinbase split with Andreessen Horowitz and the crypto industry on a key bill—and what’s next for the Clarity Act
By Leo SchwartzJanuary 21, 2026
1 day ago
MagazineBitcoin
Eric Trump’s American Bitcoin: Inside the newest arm of the Trump crypto empire
By Ben Weiss and Joyce KohJanuary 21, 2026
1 day ago
CryptoCommentary
The NYSE’s big tokenization plan is vaporware dressed up as innovation
By Omid MalekanJanuary 21, 2026
1 day ago

Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
3 days ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
1 day ago
placeholder alt text
Economy
Scott Bessent insists he’s ‘not concerned at all’ about investors selling America—despite the fact it’s unraveled tariffs before
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Success
Billionaire Marc Andreessen spends 3 hours a day listening to podcasts and audiobooks—that’s nearly an entire 24-hour day each week
By Preston ForeJanuary 20, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.