• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipAsia
Asia

What is ASEAN and why is it popping up in Trump cabinet nominee hearings?

By
Lionel Lim
Lionel Lim
Asia Reporter
Down Arrow Button Icon
By
Lionel Lim
Lionel Lim
Asia Reporter
Down Arrow Button Icon
January 16, 2025, 3:41 AM ET
Pete Hegseth speaks during a Senate Armed Services confirmation hearing
Pete Hegseth came out strongly against diversity and inclusion initiatives during his first week as secretary of defense.Chen Mengtong—China News Service/VCG via Getty Images

A 57-year-old political bloc got a rare mention in the halls of the U.S. Senate on Wednesday.

During the confirmation hearing for Pete Hegseth, President-elect Donald Trump’s choice for Secretary of Defense, Sen. Tammy Duckworth asked the nominee for factual details about the Association of Southeast Asian Nations (ASEAN), including its membership and the U.S.’s relationship with member countries.

Hegseth responded that he was unable to name the exact members of ASEAN, yet pointed out U.S. Security relationships with South Korea, Japan and Australia—none of which are members of the group in question. (Duckworth suggested Hegseth “do a little homework”)

Still, Duckworth’s question was recognition that Southeast Asia is becoming a key area of geopolitical interest for the U.S., due to its economic dynamism, natural resources, manufacturing strength, and proximity to China, increasingly seen by Washington as the U.S.’s key geopolitical rival. 

So what is ASEAN?

The Association of Southeast Asian Nations, or ASEAN, is an intergovernmental organization that comprises 10 states based in Southeast Asia. Five countries—Thailand, Indonesia, Malaysia, the Philippines, and Singapore—founded the group in 1967. The bloc has since expanded to include Brunei, Vietnam, Laos, Myanmar, and Cambodia. 

The bloc covers a total GDP of around $4.2 trillion and a total population of close to 700 million.

Nominations are now open:
Coins2Day is now accepting nominations for the 2025 Southeast Asia 500—the definitive ranking of the region’s largest companies. Start your nomination here.

 

 

 

The group aims to promote cooperation among its members on both economic and security matters. Yet in practice, the group has tended to focus on the former. ASEAN prioritizes consensus among its members, and it has proved difficult to reach agreement on security-related issues like ownership of the South China Sea.

ASEAN member states cover the full range of government types and levels of economic development, such as the oil-rich absolute monarchy of Brunei, the multiparty democracy of the Philippines, and the one-party socialism of Laos. 

Why Southeast Asia matters

Economists believe Southeast Asia is poised to become one of the world’s most dynamic economic regions. A little over 200 million Southeast Asians are youths, which means the region is set to enjoy a growing labor force and consumer pool. 

The International Monetary Fund predicts that Southeast Asia’s GDP will expand by 4.7% this year, compared to 4.5% for China and 2.2% for the U.S. The Asian Development Bank and commercial banks like HSBC and Citigroup also have a positive outlook for the region. 

The region has benefited from the reordering of global supply chains. Countries like Vietnam and Malaysia have gained as companies moved manufacturing out of China.

Southeast Asia also has a significant presence in strategic sectors like chips and green energy. Both Malaysia and Singapore have had a semiconductor industry since the late 1960s; Coins2Day 500 chipmakers like Intel and Micron have well-established manufacturing in these two countries. 

Indonesia sits on vast reserves of natural resources, including nickel, used to make batteries for electric vehicles.

Why the U.S. Cares about Southeast Asia

Southeast Asia has also emerged as a zone of geopolitical interest due to its position between major powers like China, the U.S. And India.

ASEAN professes non-alignment as an organization, yet China is the largest trading partner for many ASEAN economies. Chinese companies see Southeast Asia as a key growth driver, as growth in China slows and as geopolitical tensions threaten to close off access to the U.S. Economy. 

Several ASEAN nations also maintain strong defense ties with Washington. The U.S. Has a mutual defense treaty with the Philippines, and the U.S. Military conducts regular training exercises with Thailand, the Philippines and Singapore. Washington and Hanoi, once former enemies, have also expanded their security relationship, and U.S. Navy ships have made port calls in Vietnam in recent years. 

Some Southeast Asian nations are locked in a territorial dispute with China regarding the South China Sea, which houses one of the world’s busiest shipping routes. About one-third of all shipping passes through the region. China, the Philippines, Vietnam, and Malaysia all claim part, if not all, of the South China Sea

The U.S. Conducts regular “freedom of navigation” exercises through the South China Sea, and has backed the Philippines in its territorial dispute with China. Yet ASEAN’s policy of consensus has limited its ability to act on the issue, in part due to countries like Cambodia, which leans more towards Beijing.  

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Lionel LimAsia Reporter
LinkedIn icon

Lionel Lim is a Singapore-based reporter covering the Asia-Pacific region.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
11 hours ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protege facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
1 day ago

Latest in Leadership

Arts & EntertainmentMovies
‘Melania’ documentary debuts with $7 million in ticket sales after Amazon MGM Studios spent $75 million for rights and marketing
By Jack Coyle and The Associated PressFebruary 1, 2026
2 hours ago
C-SuiteRetail
Meet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Coins2Day 500
By Marco Quiroz-GutierrezFebruary 1, 2026
6 hours ago
SuccessOlympics
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
6 hours ago
dewar
CommentaryLeadership
The AI adoption story is haunted by fear as today’s efficiency programs look like tomorrow’s job cuts. Leaders need to win workers’ trust
By Carolyn DewarFebruary 1, 2026
8 hours ago
Workplace CultureProductivity
In the age of AI, better meetings might be your company’s secret weapon
By Claire ZillmanFebruary 1, 2026
10 hours ago
SuccessCareers
Despite Airbnb CEO Brian Chesky and Steve Jobs praising micromanagers, a new survey ranks them among the most annoying coworkers
By Orianna Rosa RoyleFebruary 1, 2026
10 hours ago