Daniela Sirtori

Stay informed with Daniela Sirtori’s coverage and analysis for Coins2Day.

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  • PEBBLE BEACH, CA – FEBRUARY 03: Brian Niccol, chief executive officer of Chipotle Mexican Group, waits to putt on the eighth hole green during the second round of the AT&T Pebble Beach Pro-Am at Monterey Peninsula Country Club on February 3, 2023 in Pebble Beach, California. (Photo by Keyur Khamar/PGA TOUR via Getty Images)Leadership

    Former Chipotle boss Brian Niccol takes over Starbucks with long to-do list of problems

    By Daniela Sirtori and Bloomberg
  • Brian NiccolFinance

    Starbucks’ incoming CEO Brian Niccol will immediately have more power than ousted boss Laxman Narasimhan

    By Daniela Sirtori and Bloomberg
  • Barista making a fancy coffeeRetail

    Starbucks is so desperate for sales it’s pulling out the big guns—the pumpkin spice latte—earlier than ever before

    By Daniela Sirtori and Bloomberg
  • Brian NiccolRetail

    Starbucks poaches Chipotle CEO Brian Niccol in surprise leadership shake-up

    By Daniela Sirtori and Bloomberg