Keith Naughton

Stay informed with Keith Naughton’s coverage and analysis for Coins2Day.

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  • ROMULUS, MI – FEBRUARY 13: Ford CEO Jim Farley pats a Ford F-150 Lightning truck before announcing at a press conference that Ford Motor Company will be partnering with the world’s largest battery company, a China-based company called Contemporary Amperex Technology, to create an electric-vehicle battery plant in Marshall, Michigan, on February 13, 2023 in Romulus, Michigan. Part of a multi-billion dollar investment, the battery plant will provide approximately 2,500 jobs. (Photo by Bill Pugliano/Getty Images)Retail

    Ford slashes prices on its electric F-150 pickup truck by $10,000 to better compete against Tesla and GM

    By Keith Naughton and Bloomberg
  • FordLeadership

    Ford exec arrested after his wife told police he assaulted her and threatened to burn 2 of her Hermes purses with a butane torch

    By Keith Naughton, Chris Dolmetsch, and others
  • Ford CEO Jim Farley pats a Ford F-150 Lightning truckFinance

    Elon Musk’s Tesla price cuts could start a pricing war and turn EVs into commodities, Ford CEO Jim Farley says

    By Keith Naughton, David Welch, and others
  • Hyundai Motor Co. vehicles sit on display for sale on the lot of the Keyes Hyundai dealership in the Van Nuys neighborhood of Los Angeles, California, U.S., on Saturday, Jan. 2, 2016. Ward’s Automotive Group is scheduled to release U.S. monthly total and domestic auto sales on Jan. 5. Photographer: Patrick T. Fallon/Bloomberg via Getty ImagesFinance

    Car dealers say high interest rates top issue holding back business: ‘How much can the consumer take?’

    By Keith Naughton and Bloomberg
  • ROMULUS, MI – FEBRUARY 13: Ford CEO Jim Farley pats a Ford F-150 Lightning truck before announcing at a press conference that Ford Motor Company will be partnering with the world’s largest battery company, a China-based company called Contemporary Amperex Technology, to create an electric-vehicle battery plant in Marshall, Michigan, on February 13, 2023 in Romulus, Michigan. Part of a multi-billion dollar investment, the battery plant will provide approximately 2,500 jobs. (Photo by Bill Pugliano/Getty Images)Tech

    Battery maker says the cause of a fire in Ford’s hot-selling F-150 Lightning is ‘rare’

    By Keith Naughton and Bloomberg
  • “”Personal Finance

    New cars are now toys for the rich as average monthly payment doubles: ‘A new car in every American’s driveway is not the world we live in’

    By David Welch, Keith Naughton, and others
  • ROMULUS, MI – FEBRUARY 13: Bill Ford, Executive Chairman of Ford Motor Company, announces at a press conference that Ford will be partnering with the worlds largest battery company, a China-based company called Contemporary Amperex Technology, to create an electric-vehicle battery plant in Marshall, Michigan, on February 13, 2023 in Romulus, Michigan. Part of a multi-billion dollar investment, the battery plant will provide approximately 2,500 jobs. (Photo by Bill Pugliano/Getty Images)Tech

    Ford is investing billions in an EV battery plant in Michigan, and it’s got a partner from China

    By Keith Naughton, Gabrielle Coppola, and others
  • Ford workers standing under the shell of a car in a German factory.Finance

    Ford plans to cut more than 3,000 jobs in Europe and Germany will be hit hard, according to the union

    By Monica Raymunt, Keith Naughton, and others
  • NEW YORK, NEW YORK – JULY 12: One of Ford’s autonomous-car partner Argo AI’s cars is displayed after a news conference with Jim Hackett, CEO of Ford, and Herbert Diess, CEO of VW, sit together on stage to announce a new partnership between the two auto giants on July 12, 2019 in New York City. Ford and Volkswagen announced new joint ventures on autonomous and electric vehicles which most experts believe is critical to the future of the auto industry both in Europe and America. VW will invest $2.6 billion in Ford’s autonomous-car partner Argo AI. (Photo by Spencer Platt/Getty Images)Finance

    Ford and Volkswagen pull the plug on robocar unit Argo AI in major setback to their self-driving plans

    By Keith Naughton, Monica Raymunt, and others
  • Toyota CEO Akio Toyoda onstage at CES in 2020.Tech

    Toyota’s CEO cautions against electric vehicles hype, views them as just one option in his ‘department store’ of powertrains

    By Keith Naughton and Bloomberg
  • DEARBORN, MI – MAY 19: Jim Farley, CEO of Ford Motor Company, poses with the new all-electric F-150 Lightning performance truck at its reveal at Ford World Headquarters on May 19, 2021 in Dearborn, Michigan. The truck will be built at the all-new Ford Rouge Electric Vehicle Center in Dearborn starting in the Spring of 2022. (Photo by Bill Pugliano/Getty Images)Finance

    After Fedex CEO flags a ‘worldwide recession’, it’s Ford’s turn to freak out the market with a warning that inflation is a $1 billion problem

    By Keith Naughton and Bloomberg
  • Ford CEO Jim FarleyFinance

    Ford is planning to cut up to 8,000 jobs to fund push into EV market

    By Keith Naughton, Edward Ludlow, and others
  • Ford electric vehicles

    Ford is spending $20 billion over the next decade on electric vehicles

    By Keith Naughton, Edward Ludlow, and others
  • CHICAGO, ILLINOIS – MAY 19: A sign hangs outside of a Walmart store on May 19, 2020 in Chicago, Illinois. Walmart reported a 74% increase in U.S. online sales for the quarter that ended April 30, and a 10% increase in same store sales for the same period as the effects of the coronavirus helped to boost sales. (Photo by Scott Olson/Getty Images)Retail

    Walmart teams up with Ford and Argo to bring self-driving delivery service to the U.S.

    By Keith Naughton and Bloomberg
  • IRVINE, CA – OCTOBER 26: General view of the Ford Motor Company Los Angeles Regional Offices on October 26, 2020 in Irvine, California.Tech

    Ford adds a van to its lineup of electric vehicles

    By Keith Naughton, Edward Ludlow, and others